Foods Customer Strategy & Planning Manager - DT

Posted 11 Days Ago
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Ho Chi Minh City, VNM
In-Office
Mid level
Other
The Role
Lead trade category planning and execution for the assigned channel: generate customer and shopper insights, build account-specific trade plans, allocate and manage trade spend, drive in-store activation with sales, forecast promotion sell-out volumes, support marketing and shopper marketing on launches and shopper schemes, oversee POSM production and OTIF delivery, and evaluate promotion ROI.
Summary Generated by Built In

Job Descriptions:

1. Lead the development and implementation of trade category plan for assigned channel:

  • Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
  • Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
  • Identify trade spend opportunities and allocate funds for each sector while analyzing risks. 
  • Match brand objectives with customer/market needs
  • Work with field sales team to ensure excellence in in-store activation
  • Ensure sales team to execute the most efficient JBP and trade spends

2. Work out monthly rolling forecast for assigned channel:

  • Prepare promotion sell-out volume with attention to market intelligence information
  • Prepare input for brand and build incremental sales volume 

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities: 

  • Allocate promotion volume to assigned channel/ customers in charge
  • Work out the brief for BTL agencies and sales team
  • In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store 

4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions: 

  • Lead scheme proposal and execution
  • Lead the communication to internal and external stakeholders on the scheme
  • Follow up with POSM production gift sourcing and delivery to stores OTIF
  • Conduct ROI and post-promotion evaluation

Job Requirements:

  • At least 2-3 years experiences with CSP/ Trade Marketing managing level
  • Strong both channel, category development & data analyst
  • English working proficiency
  • Growth mindset, strong analytic skill & result-oriented

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Skills Required

  • 2-3 years experience in Customer Strategy & Planning or Trade Marketing
  • Strong channel and category development expertise
  • Data analysis skills
  • English working proficiency
  • Growth mindset, result-oriented

Unilever Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
  • Retirement Support Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
  • Flexible Benefits Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.

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The Company
HQ: London
155,459 Employees
Year Founded: 1872

What We Do

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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