eCommerce Marketing Manager

FluentPet is at the forefront of transforming communication between humans and their pets through our innovative tools and community-driven research. Leveraging cognitive science, we enhance interspecies communication, continuously evolving our FluentPet HexTile System. As we expand, we’re seeking a dynamic E-commerce Growth & Revenue Manager with deep expertise in Shopify to drive our revenue and operational excellence across our online platforms.

Job Overview:
We are looking for a highly organized and strategic E-commerce Growth & Revenue Manager to spearhead revenue generation and optimize our e-commerce operations. This role is critical in accelerating revenue growth, refining merchandising strategies, and ensuring exceptional performance across platforms like Shopify and Amazon. If you’re passionate about leveraging data to drive results and excel in a fast-paced environment, we want to hear from you.

Key Responsibilities:

Revenue Growth & Performance Optimization:

• Drive Revenue: Take ownership of revenue growth across Shopify, Amazon, and other platforms, with a strong focus on Shopify as a central growth engine.
• Strategic Execution: Develop and implement strategies to enhance sales funnels, conversion rates, and customer acquisition and retention across Shopify.
• Data Analysis: Utilize data from Shopify and other platforms to uncover sales trends, customer insights, and market opportunities, translating them into actionable growth strategies.

Merchandising & SKU Management:

• Strategic Merchandising: Oversee merchandising strategies on Shopify and other platforms, managing SKU mix to maximize visibility, sales, and profitability.
• Product Optimization: Ensure that product listings on Shopify are fully optimized for peak performance, adjusting based on sales data, market trends, and competitive analysis.

E-commerce Operations & Project Management:

• Operational Excellence: Manage daily operations of FluentPet’s Shopify and Amazon stores, including inventory management, pricing, promotions, and product launches.
• Cross-functional Coordination: Collaborate with marketing, product, and logistics teams to ensure seamless operations and timely execution of growth initiatives, with an emphasis on Shopify.
• Sales Initiatives: Lead the planning and execution of sales events, product launches, and promotional activities specifically designed for Shopify to drive revenue.

Amazon & Shopify Expertise:

• Platform Optimization: Continuously optimize the Shopify and Amazon storefronts and product listings to enhance visibility and conversion.
• PPC Management: Oversee and optimize PPC campaigns on both Shopify and Amazon to drive targeted traffic and boost sales.
• Performance Review: Regularly refine product pages and storefronts on Shopify to ensure optimal search algorithm performance and customer engagement.

Data-Driven Decision Making:

• Metrics Tracking: Monitor and analyze key performance metrics (e.g., conversion rates, ROAS, CAC, LTV) on Shopify and other platforms to guide decision-making.
• Continuous Improvement: Employ A/B testing and other methodologies within Shopify to iteratively improve sales performance and strategy.

Project Management & Organization:

• Efficiency Enhancement: Lead initiatives to streamline workflows and improve operational efficiency, with a focus on optimizing Shopify processes.
• Multitasking: Manage multiple projects simultaneously, ensuring timely and successful execution of e-commerce and revenue initiatives.
• Collaborative Problem-Solving: Work closely with supply chain and customer service teams to address inventory and fulfillment challenges that impact Shopify operations.

Qualifications:

Education:

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.

Experience:

• 3+ years of experience in e-commerce, merchandising, or revenue management, with a demonstrated ability to drive growth on Shopify and Amazon.
• Extensive Shopify experience is required, with a strong track record of scaling revenue and optimizing Shopify storefronts.

Technical Skills:

• Expertise in Shopify and Amazon Seller Central.
• Proficiency in data analysis tools (e.g., Google Analytics, Excel).
• Experience with PPC campaign management on Shopify, Amazon, and Google Ads.
• Familiarity with project management tools (e.g., Asana, Trello).

Soft Skills:

• Highly organized with meticulous attention to detail.
• Excellent communication and teamwork skills.
• Strong analytical mindset with the ability to interpret data and make informed decisions.

Preferred Qualifications:

• Experience in the pet industry or with mission-driven companies.
• Proven track record of scaling e-commerce revenue in North or South America.
• Knowledge of A/B testing, CRO tactics, and digital marketing strategies.
• Experience with Klaviyo for email marketing, including campaign management and performance analysis.

What We Offer:

• Competitive compensation based on experience.
• Flexible remote work environment.
• Opportunity to make a meaningful impact on pet-human communication.
• Professional development opportunities.
• Pet-friendly policies and discounts on FluentPet products.

FluentPet is an equal-opportunity employer and values diversity. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.