If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!
Purpose
The Financial Advisor with an investment/trust/estate planning focus is responsible for providing exemplary member service and has demonstrated ongoing proficiency in delivering solutions to members in areas such as life insurance, investments, trust services, estate planning and retirement planning, through branch, telephone, and/or digital delivery channels. They must be knowledgeable of operational procedures in their platform areas, have shown continual growth in their ability to deliver FAS solutions, and have begun to act in an advisory capacity, more proactively helping members to manage their investments and other financial products to fit their overall plan.
Performance Expectations and Essential Responsibilities*
- Proficiently works to meet members’ financial needs by helping them to understand, obtain, and maintain financial advisory solutions as needed to meet the members’ financial goals, objectives, and needs.
- Interacts with members in an advisory capacity, more proactively helping them to identify suitable financial products to fit their overall financial plan.
- Develops on-going relationships with members through frequent communication and education, utilizing multiple delivery channels to ensure recommended solutions remain suitable to meet their changing financial needs.
- Coordinates and engages other team members as needed to assist with complex scenarios and ensure member needs are being met holistically.
- Provides support and guidance to newer/less experienced team members
- Helps train member-facing employees on financial advisory services to help facilitate quality referrals.
- Utilizes SECU technology, marketing campaigns, lead platforms, referrals, and member branch visits to achieve daily activity levels that align with productivity benchmarks as communicated by management.
- Works independently and successfully achieves expected activity productivity levels as defined by management with limited need for guidance and oversight.
- Frequently communicates with management about activities and results within assigned area.
- Actively looks for ways to improve the overall process of the delivery of financial advisory services and relays suggestions to management.
- Consistently demonstrates a strong understanding and effectively be able to navigate SECU operational systems, life insurance software, NetX 360, Envestnet and new systems as introduced in the future.
- Comply with all Credit Union policies and regulatory requirements.
- Ensure all member information remains confidential and members’ accounts are accessed for business purposes only.
- Follow all security and control procedures.
- Consistently greets and assists members in a courteous, professional, and timely manner through all service channels – in-person, phone, and digital communication.
- Demonstrated willingness to actively work with management team to strengthen proficiency in member service delivery.
- Ensure that proper identification of members is taking place and all actions are compliant with SECU’s Member Information Security Procedure (MISP).
- Willing to assist in other areas of the operation as needed.
- Professionally interact with other departments to facilitate member requests.
- Consistently maintains acceptable performance level based on Key Performance Indicators (KPI’s) and achieves and maintains standards as directed by management.
- Regular attendance and punctuality are mandatory.
- Soft skills and call quality consistently maintained at an acceptable level.
- Financial Advisors in the FAS Contact Center will consistently demonstrate a strong understanding of CXOne platform and Will be available in member facing skill sets as determined by management.
- Consistently demonstrates current and comprehensive knowledge of credit union products and services and regularly provides quality referrals.
- Exhibit a positive attitude toward members and teammates while maintaining professional appearance and demeanor.
- Complete all required quarterly training courses, continuing education & other training assigned by management.
Minimum Requirements
- Must have four-year degree with preferred fields being in the areas of financial planning, finance, wealth management, math or a related field. An additional 2 years of experience acting as a licensed Investment or Trust Representative or related position may be considered in lieu of degree requirement.
- Must have life insurance license or obtain within 2 months of hire.
- Must be fully licensed in Investments (SIE/6/63/65 OR SIE/7/66) OR hold the ATFA designation.
- Must have 2+ years of experience as an Insurance, Investment or Trust Representative or a similar position.
- Certified Financial Planner™ or similar designation a plus
- Must be comfortable acting in an advisory capacity with the ability to have informed conversations with members on various financial planning topics and provide holistic guidance.
- Some experience in the credit union or financial services industry is preferred.
- Must maintain all required licenses after obtaining them and satisfy all continuing education requirements.
- Demonstrated ability to work independently and as part of a team.
- Demonstrates excellent critical thinking skills, problem-solving skills, and good judgment.
- Must demonstrate excellent written and verbal communication skills.
- Must be self-motivated.
- Must possess an aptitude for meeting people, developing member confidence, respect of members and co-workers, trust in Credit Union.
- Must be able to quickly adapt to changes in daily work based on immediate needs.
- Must have strong multi-tasking and organizational skills.
- Be discreet in performance of duties and hold information about member accounts in strict confidence.
- Work additional hours when necessary to execute responsibilities.
- Must complete training, modules and education as directed by management.
- Must be able to speak English fluently.
- Must be able to cooperate and collaborate with co-workers.
- Must be cordial in all interactions with members and co-workers.
- Must be willing to engage in ongoing training and professional development.
- Must adhere to the work schedule and attendance policy established by manager.
- Travel for training may be required. Must possess vehicle and valid driver’s license.
Job Environment
Office setting with physical proximity to other employees.
Some background noise from other employees, copy machine, and telephone.
Some aspects of job will be performed at off-site premises.
Physical Demands
Must be able to comprehend and carry out verbal and written instructions.
Sits 50%, walk 25%, and stands 25% of the time.
Use hands and fingers to press keys on a computer keyboard to enter or retrieve information.
Must be able to communicate clearly in answering members questions.
Must listen well to ascertain the services needed by each member.
Climbing stairs may be necessary in MSS Centers that are housed on more than one floor. Visual acuity is required to complete necessary documentation.
Must be able to lift 5 pounds.
* Performance Expectations and Essential Responsibilities represent responsibilities in which team members are expected to have already demonstrated proficiency at prior position levels. Team members are expected to continue to perform in those areas and become more proficient as they gain additional experience.
SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.
Disclaimer
State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.
Skills Required
- Bachelor's degree in financial planning, finance, wealth management, math or related field (or additional 2 years acting as licensed Investment or Trust Representative in lieu of degree)
- 2+ years of experience as an Insurance, Investment, or Trust Representative or similar position
- Life insurance license or obtain within 2 months of hire
- Fully licensed in Investments (SIE and Series 6/63/65 OR SIE and Series 7/66) OR hold ATFA designation
- Maintain required licenses and satisfy all continuing education requirements
- Demonstrated ability to act in an advisory capacity and have informed financial planning conversations with members
- Demonstrated excellent written and verbal communication, critical thinking, problem-solving, good judgment, multitasking and organizational skills
- Ability to work independently and collaboratively; willingness to train and support newer team members
- Ability to maintain confidentiality and follow security/control procedures, including SECU's Member Information Security Procedure (MISP)
- Ability to speak English fluently
- Possess vehicle and valid driver's license; travel for training may be required
- Certified Financial Planner™ or similar designation
- Some experience in the credit union or financial services industry
SECU Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SECU and has not been reviewed or approved by SECU.
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Retirement Support — Immediate 100% vesting and a 200% employer match on employee 401(k) contributions from 1–5% of pay (up to a 10% employer match) stand out. This level of support is described as unusually rich among financial‑services employers.
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Leave & Time Off Breadth — 11 paid holidays plus 16 floating‑holiday hours, paid parental and caregiver leave, bereavement and volunteer time, and PTO that can reach 32 days per year with carryover up to 280 hours. These provisions provide predictable time off and flexibility across life events.
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Healthcare Strength — Medical (PPO or HDHP) with HSA/FSA options, dental including a minor‑child orthodontia option, and vision are available for employees and eligible dependents. Employer‑paid basic life/AD&D and short‑term disability, with subsidized long‑term disability, add robust income protection.
SECU Insights
What We Do
Even though we're North Carolina's largest credit union, we're still just "people helping people." We currently serve over 2.6 million members through more than 270 branch offices - and growing! Members have 24/7 access to account services from over 1,100 ATMs, as well as via phone, our website, and the SECU Mobile App. Since 1937, we've provided financial services to employees of the State of North Carolina, public boards of education, and employees of associations formed for the benefit of State employees, as well as their immediate family members. We are the trusted provider of financial services for millions of members. And, according to Forbes Magazine, we're the best credit union in North Carolina. State Employees' Credit Union (SECU) is an Equal Housing Opportunity lender and federally insured by NCUA. SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.







