Finance Director, Outdoor

Your Role: Finance Director - Outdoor 

The Finance Director – Outdoor sits at the heart of Global’s Outdoor business, acting as a core member of the leadership team. 

This role is accountable for gross margin performance across the Outdoor portfolio, working in lockstep with Commercial leadership to shape pricing and investment decisions. 

As a trusted partner and constructive challenger, you will be in the room for the decisions that matter, influencing strategy, challenging trade-offs and ensuring financial discipline and commercial ambition are fully aligned. 

You will combine strategic insight, financial rigour and commercial judgement to drive better decision-making, delivering sustained improvements in profitability and efficiency. 

Key Responsibilities  

• Operate as an embedded member of the Outdoor leadership team, shaping commercial strategy and influencing key business decisions 

• Own Outdoor gross margin performance, driving accountability across revenue, pricing, cost of sales and investment decisions 

• Lead performance planning and forecasting, setting robust budgets, forecasts and long-range plans that underpin strategic decision-making 

• Lead the development and evolution of pricing strategy, using data and market insight to optimise yield and strengthen market positioning 

• Play a leading role in shaping agency deal structures and commission models, ensuring incentive frameworks align with Global’s strategic and financial objectives 

• Lead financial evaluation and rigorous challenge of franchise bids and asset investments, influencing decision making to drive the best business outcomes 

• Drive cost optimisation across the revenue-linked cost base embedding strong cost discipline and value for money  

• Ensure high-quality financial governance and data integrity, establishing a single source of truth for Outdoor performance and pricing metrics 

• Partner with Group FP&A to ensure consistency of targets and performance tracking 

• Establish a seamless partnership with the Reporting Hub with clear RACI and efficient delivery of core financial reports and processes  

• Lead and continue to develop a high-performing finance team, maintaining strong capability across modelling, analytics and commercial decision support 

What You’ll Love About This Role 

• Think Big: Shape the future of Outdoor advertising by driving pricing innovation, investment strategy and market leadership 

• Own It: Take accountability for gross margin performance and the financial outcomes of one of Global’s most strategic business areas 

• Keep it Simple: Translate complex commercial and financial dynamics into clear, actionable insights that drive better decisions 

• Better Together: Work at the centre of a highly collaborative ecosystem across Commercial, Operations, Finance and external partners 

What Success Looks Like 

In your first 6-12 months, you’ll have:  

• Established yourself as a core member of the Outdoor leadership team, consistently influencing key commercial and investment decisions 

• Shaped trade-offs between revenue, pricing, cost and investment, ensuring decisions are both commercially ambitious and financially disciplined 

• Established a clear, data-led view of Outdoor gross margin drivers, including pricing, cost of sales and asset performance 

• Delivered enhanced forecasting and performance visibility, enabling faster, better-informed commercial decisions 

• Implemented improved pricing and yield strategies, driving measurable uplift in revenue quality and margin 

• Strengthened agency deal frameworks and commission structures, improving alignment with Global’s commercial objectives 

• Established a robust pipeline of value-accretive investment decisions, with clear governance over bids, tenders and capital allocation decisions 

• Improved data quality, governance and accessibility, creating a single source of truth for Outdoor financial and operational metrics 

• Maintained a high-performing, engaged team aligned to Outdoor priorities, delivering consistent, high-impact insight 

• Incrementally strengthened team capability and bench strength, raising the bar on analytical rigour and commercial influence 

What You’ll Need 

• Proven experience in a senior finance leadership role, ideally within a similarly commercial, asset-heavy or operational environment 

• Credibility to operate as a peer to senior commercial leaders, influencing high-impact decisions with confidence and authority 

• Clear and confident communication style, able to distil complex concepts into compelling, outcome focused narratives  

• Excellent stakeholder management skills, with proven ability to influence at Executive and Board level 

• Strong track record of driving financial performance, margin improvement and value creation 

• Advanced financial modelling and analytical capability, able to translate complex financial and operational data into strategic insight 

• Deep understanding of pricing strategy, commercial models and cost optimisation levers 

• Experience in evaluating capital investments, bids and long-term commercial contracts 

• Strong strategic thinking capability, comfortable operating in complex and ambiguous environments 

• A collaborative leadership style, with the ability to build high-performing teams and work cross-functionally