This role is critical for driving pipeline creation and brand presence in the Japanese market, through integrated campaigns, field programs, and large-scale marketing initiatives.
As part of the APAC Marketing organization, this role will report directly to the Director of Marketing Japan, and functionally align with the broader APAC team. Through APAC, the role contributes to global campaign strategy and provides input and reporting to the Global CMO organization.
Field Marketing Manager will play a central role in driving pipeline creation in the Japanese market.
This is an Individual Contributor (IC) role, meaning there is no direct team management, but the position requires leading initiatives and influencing cross-functional stakeholders across Sales, APAC Regional Marketing, and Global Marketing to accelerate growth. This position requires balancing strategy and execution, leading both medium-to-large scale events and digital initiatives, while acting as a bridge between Sales, APAC Regional Marketing, and Global Marketing to accelerate growth.
Key Responsibilities:
- Lead demand and pipeline generation in the Japanese market
- Plan and execute medium-to-large scale events to engage prospects and customers
- Drive lead generation and MQL conversion through house lists and paid media
- Lead sales-led marketing campaigns in collaboration with the Sales team
- Localize and execute global campaigns for the Japan market
- Strengthen CxO engagement and brand awareness through PR and media initiatives
- Lead pipeline and demand generation in the Japanese market, ensuring consistent contribution to revenue targets
- Plan and execute medium-to-large scale events that engage decision-makers and accelerate opportunities
- Drive lead generation and MQL conversion through house lists and paid media campaigns
- Partner with Sales to lead sales-led marketing programs that directly impact pipeline creation
- Localize and execute global marketing campaigns, adapting messaging to resonate with the Japanese market
- Enhance CxO engagement and brand visibility through PR, media, and executive programs
- 10+ years of B2B marketing experience (IT industry experience preferred)
- Proven track record of pipeline generation in partnership with Sales
- Experience executing end-to-end marketing campaigns (strategy, execution, measurement)
- Strong project management skills, coordinating multiple stakeholders and vendors on time and within budget
- Practical experience with, or strong understanding of, CRM/MA tools such as Salesforce or Marketo
- Ability to collaborate cross-functionally with Sales, CS, and global teams
- Business-level English proficiency for APAC and global alignment
- Partner marketing experience in an IT company (working with resellers, system integrators, alliances)
- Knowledge or experience in specific verticals (e.g. manufacturing, consulting, or other enterprise industries)
- Competitive equity package
- Wellbeing benefit and WFH equipment allowance
- Group Personal Accident Insurance (業務災害総合保険) and Group Long-Term Disability Insurance (団体長期障害所得補償保険).
- Reimbursement for the annual health check
- Annual learning and development allowance to grow your skills and career
- Company-sponsored English lessons
- Travel allowance for your commute
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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What We Do
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.
At Miro, we are a team of nearly 1800 dreamers, thinkers, builders, storytellers, and designers from all over the world. That scale is one of our strengths, along with the intentionality behind our values. We champion one another to win the world. We lead with empathy and understanding to keep ourselves humble and our product human. We dream big, aim high, and let our failures inform our future successes.
If you want to become a part of our team, keep reading to learn more about who we are and who you can become, with us.
Why Work With Us
We don't joke about our values. Everything we do, from how we hire talent, promote employees, and celebrate our people is informed by our values. Our values shape what we stand for, and what we stand against:
- Play as a team to win the world
- Focus on impact and make it happen
- Learn, grow, and drive change
- Practice empathy to gain insight
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