Field & Partner Marketing Manager

Posted Yesterday
Hiring Remotely in United States
Remote
Senior level
Security • Software • Cybersecurity
The Role
The Field & Partner Marketing Manager drives demand generation and partner engagement through regional marketing strategies, event management, and relationship building with sales and partners.
Summary Generated by Built In

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Field & Partner Marketing Manager to be a part of making this happen.

About the Role

The Field & Partner Marketing Manager is a strategic, self-sufficient marketer responsible for driving regional demand generation and partner engagement initiatives. This role bridges field and partner marketing by collaborating with sales, channel and alliance partners, and cross-functional marketing teams to deliver integrated programs that accelerate pipeline, enhance partner experience, and drive regional growth. The ideal candidate is a proactive communicator, data-driven strategist, and relationship builder who thrives in a fast-paced, collaborative environment.

Responsibilities

Field Marketing Focus

  • Develop and execute quarterly regional marketing plans aligned with sales goals to drive demand and funnel velocity.

  • Plan and manage regional and partner events, including logistics, content development, and post-event follow-up.

  • Serve as the voice of the field, collecting and sharing insights to optimize messaging and programs.

  • Collaborate with sales teams to coordinate and amplify marketing initiatives.

Partner Marketing Focus

  • Own and evolve the partner tech stack to ensure a seamless and efficient partner experience.

  • Lead partner communications and enablement strategy, including newsletters, webinars, and portal updates.

  • Package and promote integrated campaigns and content tailored to partner types and personas.

  • Develop quarterly partner marketing plans to generate demand and support indirect pipeline growth.

Shared Responsibilities

  • Collaborate with product marketing and sales enablement to support product and program launches.

  • Analyze performance data to inform strategy and continuously improve program ROI.

  • Manage and report on regional and partner marketing budgets, prioritizing spend based on business impact.

  • Build and maintain strong relationships with sales leaders, partner reps, and internal stakeholders.

Who You Are

  • Expertise in B2B marketing, channel ecosystems, and field marketing methodologies.

  • Proficiency in marketing automation, CRM (Salesforce), and PRM tools.

  • Strong analytical skills with the ability to extract insights and optimize performance.

  • Excellent project management, communication, and interpersonal skills.

  • Deep understanding of the marketing/sales funnel and pipeline acceleration strategies.

Minimum Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field.

  • 5–7+ years of experience in B2B field and/or partner marketing.

  • Proven ability to build effective relationships across sales and partner teams.

Preferred Qualifications

  • Experience in cloud services or cybersecurity with a mid-market focus.

  • High-energy, collaborative, and solutions-oriented mindset.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry. 

Our Values  

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.  

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.   

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.  

All wolves receive compelling compensation and benefits packages, including:  

  • Equity for all employees 

  • Flexible time off and paid volunteer days 

  • RRSP and 401k match 

  • Training and career development programs 

  • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services 

  • Robust Employee Assistance Program (EAP) with mental health services 

  • Fertility support and paid parental leave 

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].  

Security Requirements  

  • Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies). 

  • Background checks are required for this position.  

  • This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”).  Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations. 

Top Skills

Marketing Automation
Prm Tools
Salesforce
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The Company
HQ: Eden Prairie, MN
810 Employees
Year Founded: 2012

What We Do

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

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