At Talkdesk, we are courageous innovators focused on redefining the customer experience, making the impossible possible for companies globally. We champion an inclusive and diverse culture representative of the communities in which we live and serve. And, we give back to our community by volunteering our time, supporting non-profits, and minimizing our global footprint. Each day, thousands of employees, customers, and partners all over the world trust Talkdesk to deliver a better way to great experiences.
We are recognized as a cloud contact center leader by many of the most influential research organizations, including Gartner and Forrester. With $498 million in total funding, a valuation of more than $10 Billion, and a ranking of #16 on the Forbes Cloud 100 list, now is the time to be part of the Talkdesk legacy to help accelerate our success in a new decade of transformational growth.
At Talkdesk, we embrace FAST, our fundamental operating principles that define who we are as an organization. These principles drive us to make the impossible possible. FAST: Focus + Accountability + Speed = Talkdesker.
- Focus: Focus time, energy and attention on what is most impactful for the business and thoughtful about how and when to partner with others.
- Accountability: Hold self and others accountable to meet commitments and drive results. Accept responsibility for successes and failures.
- Speed: Execute with agility and urgency. Act promptly, decisively, and without delay. Make good and timely decisions that keep the organization moving forward.
- Talkdesker: YOU!
Duties and Responsibilities:
- Developing and driving the marketing priorities, strategies, goals, objectives, and tactics for key industries and partners in NAM to reach both direct and indirect goals and KPIs - rolls up to the overall American strategy and plan.
- Understanding the local region and customer dynamics across segments including new business, existing customers, large enterprises, SMBs, industries, and influencers
- Identifying the right mix of marketing channels, activities, and programs to support the achievement of monthly and quarterly pipeline goals for both direct and indirect motions.
- Work collaboratively with campaigns, industry marketing, sales and partner managers to develop an integrated campaign approach and strategy, including in field activations, ABM, customer expansion activities, partner joint marketing and user groups - to generate qualified pipeline.
- Lead the execution of the local marketing activity from digital to events and through direct and indirect channels, leveraging the Americas team and global programs.
- Work closely with SDR (Inside Sales) team to ensure marketing performance, lead followup and pipeline build.
- Understand the partner landscape (strategic, reseller, or channel) for leverage in building the business.
- Investigate key associations and other relevant organizations to build brand awareness for Talkdesk in these new markets.
- Forecasting, measuring, and analyzing the impact of the plan and campaigns on sales cycles
- Manage to budget on a quarterly basis.
- Build strong relationships in the field with sales and partner teams and ensure sales, channel and marketing alignment.
Preferred Background
- Experience planning, executing, and optimizing B2B demand generation and enterprise marketing programs and events - for both direct and indirect channels.
- Knowledge of the key industries (FSI, Retail, HLS, Pub Sector or Travel and Hospitality) - a plus.
- Strong at business partnering. You engage with and value partnering closely with cross-functional teams including sales, channel, operations, and the broader marketing organization
- Ability to balance managing the big picture along with tactical, detailed execution
- Strategic problem solver with the ability to diagnose and solve challenges leveraging data and testing
- Excellent communicator in the English language (both written and verbal communication skills)
- High energy, a passionate builder with a strong growth mindset.
- Collaborative team player looking to do the best work of their career!
- Working knowledge of best-in-class martech tools.
Work Environment and Physical Requirements:
Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.)
The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.Similar Jobs
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What We Do
Talkdesk is a global customer experience leader for customer-obsessed companies. Our contact center solution provides a better way for businesses and customers to engage with one another. Our speed of innovation and global footprint reflect our commitment to ensure businesses everywhere can deliver better customer experiences through any channel, resulting in higher customer satisfaction, cost savings and profitability. Talkdesk CX Cloud is an end-to-end customer experience solution that combines enterprise scale with consumer simplicity. Over 1,800 innovative companies around the world, including IBM, Acxiom, Trivago, and Fujitsu partner with Talkdesk to deliver a better way to great customer experience. Learn more and request a demo at www.talkdesk.com.
