Field Marketing Specialist Panama

The Field Marketing Specialist (FMS) builds the local face of Red Bull in their field in the most relevant way and in line with the global and local strategies and priorities. Build strong local networks including opinion-leaders and key influencers both online (social media) and offline. Create and implement marketing initiatives impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job.

Strategic Direction and Rightness of Brand Priorities

• Work closely with the team on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
• Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.
• Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.
• Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
• Lead the team in developing and executing specific local and regional Red Bull owned programs of the Sports and Culture Program.
• Develop and execute field marketing initiatives in the right for Red Bull and local consumers.
• Develop relationships with key creators and important local networks within key playgrounds for the country.
• Identify opportunities to leverage the national and international athlete and players portfolio in the region.
• Lead the development and execution of 3rd party event strategies nationwide, ensuring strategic balance and targeted consumer engagement across all relevant playgrounds.  
• Develop and maintain a rich network to enhance and amplify marketing initiatives nationwide
• Lead the team in building communication plans for local event activations.
• Support the creation of new format ideas and suggest possible adequate content for different channels.
• Maximize opportunities to create consumer touch points in earned and owned media through locally relevant stories/experiences and a superb media network.
• Contribute to the creation of a premium and aspirational local face of the brand in relevant and key playgrounds with a strong digital / social media footprint.

Product Trial

• Set clear goals to drive trial that engages new users and expands the consumer base within your region.
• Set clear sampling goals and program balance to drive trial that engages new users and develop consumption occasions, offering the right product mix to expand the consumer base and the right business priority split to seize all opportunities in your region. 
• Ensure sales support is a core part of the program, with the right balance of missions focused towards driving distribution, stimulating sales, exciting the trade and improving in store visibility in all On & Off Premise and New Business channels.
• Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
• Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.

Premium Appeal and Executional Excellence

• Support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
• Identify local heroes in relevant Red Bull scenes to bring them to the world of Red Bull.
• Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.

Marketing Innovation

• Lead the team in developing, owning and executing new ideas that are locally relevant complementing the activation of global and regional initiatives.
• Based on the knowledge and understanding of the country, help come up with digital and social media initiatives as an integral part of success in field activities.
• Participate in the creation of new and exciting local relevant stories to create a local face, with extended relevance and consumer touch points in print, TV and web.

Organizational Capabilities and Enabling Structure

• Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution.
• Set every new hire up for success with a dedicated and consistent onboarding process.
• Lead and inspire the team by sharing the strategy and explaining how they fit into it, coaching on the job and inspiring them to focus on building brand and can love in their programs.
• Plan and conduct regular brainstorming, planning sessions, team building activities and navigations.

Degree and/or studies in Business Administration, Marketing or similar.

2 years of experience working in Marketing departments.

Advanced English.

Understands the core scenes in the country and has strong networking skills.

A strategic thinker who takes initiative and ownership and “makes things happen”.

Leadership, motivation and team skills.

Creative mind with a track record of putting new ideas into practice and assessing results.

Excellent communication skills, including presenting and training abilities.