Field Marketing Specialist North East (Triveneto)

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. This is done by building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities: he/she gathers key local insights by building strong networks with specific communities & playgrounds including key opinion-leaders. He/she gives strategic input in project groups relevant to their region/focus area to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is constantly out ‘in the field’ to make things happen and remain ‘on the pulse’, this is not an ‘office’ job. He/she recruit, train, and oversee the team of Student Marketeers, our Brand and Product Ambassadors, for marketing initiatives in the region.

Strategic Direction of Brand Priorities

Build strategic plans together with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.

Support the FMM in developing and executing specific national and regional innovative Red Bull owned programs.

Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.

Understand how to drive consumer trial through activities in line with brand values, international guidelines and local reality.

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the area.

Work cross functionally, managing internal & external requests in line with regional priorities.

Premium Appeal of Local Pride

Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.

Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull.

Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs, succeeding in premium appearance.

Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.

Be instrumental in the implementation of national and global events/projects with excellence.

Marketing Innovation

Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.

Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities.

Identify and selectively support cross-marketing opportunities with integrated 360 plans that fit the needs of the region.

Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.

Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’).

Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.

Participate in the creation of new and exciting local relevant stories to create a local face, with extended relevance and consumer touch points in print, TV and web.

Organizational Capabilities and Enabling Structure

Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always aligned with business opportunities.
Maintain consistency with other field marketing regions regarding recruitment, on-boarding and training.
Source and hire Student Marketeers who have the right skills & attitude towards all business priorities.
Set every new Student Marketeer hire up for success with a dedicated and consistent onboarding process.
Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for development.

min. 2-3 years marketing experience preferably in sports/events or culture marketing or in the field.

An understand of the core scenes in the region and strong networking skills.
Personal relationships in local scenes (e.g. University, Culture, Sports, etc.).

A strategic thinker who takes initiative and ownership and “makes things happen”.

Excellent communication and networking skills.

Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.

Leadership, motivation and ability to manage people and cultivate a team environment.

Analytical, planning, budgetary and project management competencies.

Creative mind with a track record of putting new ideas into practice and assessing results.

Excellent communication skills, including presenting and training abilities.

Self-confident, sporty, self-motivated, friendly, loyal, passion in working with people.

Red Bull S.r.l. promuove le pari opportunità. Crediamo fortemente che la diversità sia un elemento centrale del nostro successo. Le scelte effettuate nel processo di selezione si basano unicamente sulla valutazione delle esperienze e delle competenze professionali. Accogliamo qualsiasi candidatura, senza distinzione di età, genere, disabilità, orientamento sessuale, religione o etnia.