About HungryPanda
Headquartered in London, the UK, HungryPanda is a specialist food delivery platform to providing authentic Chinese food and groceries to Chinese compatriots and students abroad since its establishment in 2017.
Our Value
HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.
Our Mission
Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution
Our People
Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!
About the Role
We're seeking a boots-on-the-ground Field Marketing Specialist to drive our offline customer acquisition through face-to-face engagement, strategic partnerships, and local activations. You'll build/manage field teams, execute high-impact promotions, and develop affiliate networks to grow our presence where it matters most - in communities.
Core Responsibilities
1. Field Marketing Execution
- Plan & execute hyper-local marketing campaigns (mall pop-ups, street teams, community events).
- Lead on-the-ground brand activations including demos, sampling, and lead generation.
- Train/manage brand ambassadors and promo staff for optimal customer engagement.
- Scout and secure premium locations for maximum foot traffic and conversions.
2. Cross-Industry Partnerships
- Develop win-win partnerships with local businesses for co-marketing opportunities.
- Negotiate space-sharing agreements (e.g., promo booths in partner stores).
- Create joint value propositions (bundled offers, cross-promotions).
3. Team Leadership & Field Operations
- Recruit, train, and lead a high-performing field promotion team.
- Set clear KPIs, provide coaching, and ensure smooth campaign execution.
- Manage logistics, including scheduling, promotional materials, and permits.
- Organize affiliate meetups to strengthen network engagement.
Must-Have Qualifications
- Field marketing experience
- Proven ability to build/train high-energy field teams
- Natural networker who thrives on face-to-face interactions
- Logistics mastery - can coordinate 5+ simultaneous field activations
- Ability for frequent travel and all-day events
- Excellent teamwork ability, cooperate with different teams to promote business cooperation, and be able to efficiently complete business negotiations independently
- Fluent in Mandarin and English
- Have valid driver's license and reliable vehicles
Job Type: Full-time
Pay: $48,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Similar Jobs
What We Do
Founded in 2017, HungryPanda is currently the largest overseas Chinese food delivery company. Starting in Nottingham, the UK, it has expanded to more than 60 cities in 10 countries, including the UK, France, Italy, the US, Canada, Australia, New Zealand, Japan, South Korea and Singapore. In 2021, HungryPanda launched its new business models, "Panda Fresh", a platform for Asian fresh food and grocery e-commerce, and "VouchersPanda", a platform to provide new discounted ordering methods of online and offline lifestyle services for overseas Chinese. Besides, HungryPanda is awarded in the Deloitte 2021 UK Technology Fast 50, making the company the only food delivery platform in the ranking.
