Company Description
Resillion is a strategic quality partner - providing global quality engineering, testing, conformance, interoperability, and assurance services from initiation to launch - across software systems, cyber security, devices, digital products and media content.
With a passion for quality, Resillion delivers end-to-end solutions to support clients throughout their strategic digital initiatives offering a holistic approach across software and hardware.
Through our offices in Europe, UK, USA, India and China, we bring together 500+ experts with a commitment to driving success, combining the best human and artificial intelligence (AI) to deliver cutting-edge, quality engineering solutions.
Resillion offers deep sector expertise and partners with the world's leading companies in Telco, Media, Energy & Utilities, Healthcare, Finance and Consumer Electronics. www.resillion.com.
Job Description
What will you be doing?
- Demand & Lead Generation (Prospects & Candidates): Develop and execute creative and effective marketing programs targeting medium to large enterprises, utilizing social media, trade shows, and other relevant channels to convert potential candidates and prospects into leads.
- Sales Enablement: Deliver go-to-market solution/use case support materials and training materials to support the sales team and enhance the buying experience.
- Account-Based Marketing: Collaborate with the Global Marketing Director, Business Managers, sales, and practice leaders to develop tailored campaigns for our key industry sectors.
- Tactical Sales Plays: Collaborate with the Business Development sales team to devise and execute tactical sales play campaigns.
- Event Management: Design and deliver event management programs, including trade shows, conferences, 1:1 networking meetings, round tables, and webinars, focused on our key solution areas, target industries, and buyer personas.
- Content Collaboration: Partner with practice leads and thought leaders to create engaging content such as blogs, whitepapers, and articles.
- Digital Optimization: Coordinate with the digital marketing lead to optimize the web and social media experience for the global and local market.
- Agency Coordination: Manage relationships with marketing, event, content, and design agencies as needed.
Qualifications
What do you bring to the table?
- Communication: Excellent written and verbal communication skills in both Dutch and English.
- Education: A Master's or Bachelor's degree in media, communications, marketing, or equivalent experience.
- Proven experience: 3-5+ years of experience developing B2B digital and event-driven demand generation campaigns.
- Ideally within IT services, and a big plus if in sectors like Cyber Security, Quality Engineering, Device and Software Testing, SaaS, and similar industries.
- MarTech tools: Experience with Salesforce.com Marketing Account Engagement email marketing tool and/or other marketing automation tools.
- Technical skills: Advanced Excel skills and experience with Salesforce.com.
- Basic experience with demand generation platforms. Examples include Salesforce.com Marketing Cloud Account Engagement, HubSpot, Demand Base, 6Sense, Cognisum, ZoomInfo, etc.
- Ideally, you have knowledge or experience with a sales intelligence and prospecting platform like Lusha.
- Third-party lead gen collaborations: Experience executing content syndication and lead generation campaigns via platforms (e.g., BrightTalk and TechTarget, or others).
- Business development: Experience driving demand generation campaigns. Ideally targeting IT and security profiles in medium to large enterprises within sectors like telecom, media, energy & utilities, healthcare, finance, and consumer electronics.
- Creative campaigns: A proven track record of creating marketing programs that generate measurable demand and engagement.
- Analytical skills: Ability to measure and interpret data, demonstrating progress against goals.
- Remote work: Comfortable with remote work and autonomy.
- Some leadership experience (formal or informal)
Additional Information
Location:
- Belgium, Hasselt - Hybrid (Assigned to the Hasselt office 3-5 days a week).
- Flexible and partly remote working is an option.
- Occasional travel within Europe and the UK is required.
Top Skills
What We Do
From the expertise of Eurofins Scientific’s Digital Testing, Cyber Security, Digital Forensics and Content divisions, Resillion brings together over 700 experts with a passion for delivering the best in testing technologies.
Resillion is a global company with end-to-end capabilities: no matter your industry, your geographical location, or stage in your digital journey. With offices in North America, Europe, and Asia, Resillion will be by your side. Helping you and your organisation realise your ambitions in cyber security, testing of digital media content and quality assurance.
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