The Role
The Field Marketing Officer will implement marketing campaigns, generate leads, build client relationships, and support the marketing team to enhance brand awareness and product uptake.
Summary Generated by Built In
About Us:
Watu Credit Ltd is an Asset FinTech company transforming mass-market mobility across Africa by enabling financial inclusion and accessibility. At Watu, we empower entrepreneurs by providing the tools they need to move and improve lives.
We are looking for a dynamic, self-driven, and results-oriented individual to join our growing team in the role of Field Marketing Officer.
Job Purpose:
The Field Marketing Officer will be responsible for implementing and executing on-ground marketing campaigns to create brand awareness, generate leads, and drive product uptake. You will work closely with the Marketing and Sales teams to support business growth through well-executed field marketing strategies.
Position Details:
Job Title: Field Marketing Officer
Reports to: Regional Field Marketing Supervisor
Key Responsibilities:
- Represent Watu Credit in the field and implement the company's marketing strategy.
- Develop a deep understanding of Watu's products, services, policies, and procedures.
- Build and maintain positive relationships with current clients to encourage repeat business.
- Generate new leads by proactively engaging with potential clients during field visits.
- Conduct detailed product presentations and handle customer inquiries and feedback.
- Follow up on leads and convert them into paying customers.
- Provide timely reports and insights on field activities, including competitor analysis and market trends.
- Organize and participate in marketing events such as workshops, promotions, and roadshows.
- Support the marketing team in the rollout of product and service campaigns.
- Conduct market research to determine effective outreach strategies.
- Maintain professional stakeholder relationships, including with dealerships, stage chairpersons, and community leaders.
- Ensure responsible use of company resources and maintain accurate records of marketing expenses.
- Perform other related duties as assigned by the supervisor.
Required Qualifications and Skills:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in a field or marketing executive role.
- Strong knowledge of modern marketing techniques and commercial trends.
- Excellent Presentation, interpersonal skills with ability to communicate Luganda, or other widely spoken languages around the region so as to effectively engage with the local communities.
- Strong networking and relationship-building abilities.
- Passion for sales and customer engagement.
- Ability to work under pressure and manage multiple priorities.
- Good organizational and project management skills.
- Motorcycle riding skills with a valid Class A permit is an added advantage.
Mode of Application;
All suitably qualified and interested candidates should send a copy of their updated CV to the following link
below https://watu.applytojob.com/apply/VucMjsWqtJ/Field-Marketing-Officers
Note: Only shortlisted candidates will be contacted. Any efforts to influence the recruitment process will lead to automatic disqualification & blacklisting.
The Deadline for applications is not later than 5:00 PM, Thursday 23rd October 2025
Top Skills
Marketing
Project Management
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The Company
What We Do
Watu is an asset financing company revolutionising financial inclusion across the globe. We are building an ecosystem for unbanked and underserved individuals by providing access to mobility and connectivity assets that enhance digital literacy, economic growth, quality of life and opportunity. So far, Watu has provided over 2 million loans across 8 countries and has positively impacted the lives of more than 8 million people. Watu actively promotes financial literacy and independence, the adoption of digital payments, and increased regulatory and safety compliance.
Currently operating in: DRC | Kenya | Nigeria | Rwanda | South Africa | Sierra Leone | Tanzania | Uganda
