Field Marketing Manager

Posted 2 Days Ago
Hiring Remotely in USA
Remote
160K-170K Annually
Mid level
Software • Defense
Building the future of the military staff.
The Role
The Field Marketing Manager at Onebrief will develop and implement marketing strategies, manage events, and enable sales through the use of analytics in the defense tech sector.
Summary Generated by Built In
About Onebrief

Onebrief is collaboration and AI-powered workflow software designed specifically for military staffs. By transforming this work, Onebrief makes the staff as a whole superhuman - meaning faster, smarter, and more efficient.

We take ownership, seek excellence, and play to win with the seriousness and camaraderie of an Olympic team. Onebrief operates as an all-remote company, though many of our employees work alongside our customers at military commands around the world.

Founded in 2019 by a group of experienced planners, today, Onebrief’s team spans veterans from all forces and global organizations, and technologists from leading-edge software companies. We’ve raised $123m+ from top-tier investors, including Battery Ventures, General Catalyst, Insight Partners, and Human Capital, and today, Onebrief is valued at $1.1B. With this continued growth, Onebrief is able to make an impact where it matters most.

About the role

We are seeking an experienced and dynamic Field Marketing Manager to join our marketing team in the defense technology industry. You’ll will play a critical role in creating and executing strategic, results-driven field marketing programs that directly impact business growth, customer engagement, and sales alignment.

About you

You have strong foundational marketing experience, and have spent at least two years working in defense tech or an adjacent field (such as aerospace or cybersecurity). You’ve partnered closely with sales leadership to develop and support targeted field marketing initiatives for technical and/or government-related audiences. You’re a natural relationship builder, strong communicator, and seen as a strategic partner by sales stakeholders. You’re adaptable (things change quickly), have a bias for action, and can drive conversations at a strategic level while knowing that you’ll be rolling up your sleeves to execute. You have an analytical mindset are keen to leverage data to drive thoughtful decision-making.

What you’ll do
  • Field Strategy and Planning:

    • Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness for target(s) in the defense technology sector.

    • Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with growth goals and sales targets.

    • Identify market trends, customer insights, and competitor activities to inform field marketing strategies.

    • Own communications and work closely with sales stakeholders to support demand generation and pipeline-building activities that align with their goals.

  • Event Management and Execution:

    • Own the conference and event strategy for a group of target accounts. Lead the planning and logistical execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis.

    • Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments.

    • Track and measure event success metrics, providing post-event reports and implementing insights to improve future initiatives.

  • Campaign Development and Activation:

    • Design and manage field marketing campaigns tailored to target accounts or specific regions, ensuring alignment with overarching brand messaging and business goals.

    • Partner with broader marketing team to develop localized content, promotional assets, and outreach tactics.

    • Utilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense technology accounts.

  • Sales Enablement:

    • Develop and deploy sales enablement materials to empower the sales team as they engage key targets and engage leads.

  • Data Analysis and Reporting:

    • Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement.

    • Monitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI).

What we look for:
  • Experience: 4-6 years in marketing with a minimum of 2 years in the defense tech industry or a related technical field, such as aerospace or cybersecurity.

  • Skills: Proven experience in field marketing, event planning, and campaign management with a track record of driving successful field programs.

  • Technical Understanding: Familiarity with defense technology trends and terminology is highly preferred.

  • Sales Collaboration: Demonstrated ability to work closely with sales teams to align marketing efforts with business goals.

  • Analytical Mindset: Proficient in using data analytics to evaluate campaign success and ROI.

  • Communication: Excellent written and verbal communication skills, with the ability to convey complex information concisely.

  • Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Preferred Qualifications:

  • Experience with account-based marketing (ABM) and demand generation strategies.

  • Experience with CRM and marketing automation tools, such as Salesforce and HubSpot.

  • Background in government or B2B technology marketing, with knowledge of federal contracting and procurement processes.

Top Skills

Data Analytics Tools
Hubspot
Salesforce
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The Company
Honolulu, HI
220 Employees

What We Do

Before Onebrief, military planning and collaboration was slow, inefficient, and resource-intensive. Building slides with no version control as partners collaborated would have staffs spend weeks or months on a single product or document.

With Onebrief, these workflows are now simple and collaboration between large commands is efficient. Staff optimization is the key to building a more resilient, more effective military. Today Onebrief users report at least 2x time savings - and growing.

Onebrief is a first of its kind software for the military. While many others have tried to build a solution for this problem, Onebrief’s “card” structure for reusing data and enabling real time updates is what makes this possible. Core features and attributes that make this platform powerful include:
- Global Collaboration
- Real-Time Updates
- AI Automation
- Interoperability + Integrations
- Deployable across Secret and Top Secret Networks

Mission Driven

Onebrief is composed of professionals from backgrounds of all kinds - spanning veterans across forces and organizations, and technologists from leading-edge software giants.

Onebrief is more than just a software platform; it's a mission-driven company dedicated to improving the efficiency and effectiveness of military planning. By joining the team, you'll contribute to solutions that directly support national security and the work of service members.

Your work directly addresses critical challenges that military planners and operators face daily. Every line of code and every design decision contributes to real-world outcomes.

The software was designed and built by a team of experienced planners - lending a nuanced perspective on the challenges our partners face. Our team embeds alongside users - from
the Pentagon to the Indo-Pacific - to build a platform that meets their unique needs.

Rapid, Strategic Growth

Our users love the platform and growth is scaling, most recently reporting operational usage growth at a 19,600% annualized rate. Stronger utilization is underway and we’re at an exciting period of advancement.

As a rapidly growing organization, you'll directly influence its direction and long-term success. Over the past year we’ve seen exciting growth metrics:

First, our headcount has grown 150% YoY to keep pace with our product advancement and customer growth.

Our funding has skyrocketed, most recently raising our Series C, led by top-tier venture investors who have deep expertise in defense tech.

Why Work With Us

Impactful Transformation

At Onebrief, we believe optimizing the military staff is the most impactful thing - on a per-dollar basis - in defense tech right now. This has the potential to save the department of defense billions of dollars and save users countless hours. It’s a longstanding problem that we’re uniquely positioned to solve.

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Onebrief Offices

Remote Workspace

Employees work remotely.

Typical time on-site: None
United States

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