What You'll Do:
- Strategy & Planning:
- Develop and execute strategic field marketing plans for the Japan region.
- Collaborate with APAC marketing managers to ensure all efforts are consistent with broader GTM (Go-to-Market) strategies and campaigns.
- Partner with the sales and alliance team to create targeted campaigns that generate new pipeline and accelerate existing pipeline.
- Event Management & Lead Generation:
- Plan and host online and in-person events to create new sales opportunities, accelerate existing deals, and strengthen customer relationships.
- Organize and execute corporate event such as "Inspire World Tour Tokyo" with the goal of attracting over 1,000 registrants.
- Focus on corporate events and lead generation to build and maintain the sales pipeline.
- Engage and support the existing customer base through community-building activities to foster growth and loyalty.
- Align cross-functionally with Product, Digital & Content Marketing on the go to market strategy for your region
What You Will Bring to Coupa:
- Minimum 3-5 years of experience as a Regional Marketing Manager
- Experience with organizing local and regional events in Japan
- Proficient in Salesforce and marketing automation tools (preferably Marketo)
- Fluent Japanese with strong business-level English written and verbal communication skills
- Great interpersonal and communication skills
- Confident on a tradeshow booth to assist in our Product pitch
- High degree of initiative and organization to drive projects to completion. Able to multi-task/manage multiple projects without losing sight of the highest priority items
- A well-rounded, modern marketer, who is self-motivated and unafraid to take action
- Strong communicator and creative thinker
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
Top Skills
What the Team is Saying
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
