Field Marketing Manager

Job Title: Field Marketing Manager
Location:Tokyo, Japan; Hybrid
Department: APAC Sales
Reports To: VP, APJ
About Accuris
Who we are: Accuris is a company long-known for accelerating innovation in engineering workflows and supporting the vibrancy of the engineering community. As of 2023 the company launched as a standalone company. Accuris was formerly known as S&P Global's Engineering Solutions division. The Company is valued for its standards content and workflow solutions like Engineering Workbench, Goldfire, Haystack and Parts Management Solutions.
Under its previous owners, including S&P Global, IHS and IHS Markit, Accuris has been an integral part of the engineering ecosystem for more than 60 years.
About Company Statement:
Accuris delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. We think differently, combining the knowledge and resources of an established company with the unapologetic boldness of a startup. https://accuristech.com/
Our mission: build an evolvable knowledge and data platform that enables STEM professionals to unlock and deliver innovation to the world's most complex problems.
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Position Overview
The Field Marketing Manager will be a key member of the Accuris APJ GTM team, responsible for driving regional and segment-specific marketing initiatives that support pipeline generation and sales acceleration. This role blends strategic planning with hands-on campaign execution and close collaboration with the sales, product, and digital marketing teams.
You'll be instrumental in localizing global campaigns, planning regional events, enabling sales outreach, and ensuring demand generation efforts align with pipeline goals.
Key Responsibilities

• Develop and execute integrated field marketing plans for assigned territories, verticals, or segments aligned to sales objectives and revenue targets.
• Plan and execute digital and physical campaigns, including working with the global Marketing team to produce localized digital marketing collateral like case studies, videos, and brochures.
• Drive campaign execution-including webinars, events, customer roundtables, trade shows, and regional sponsorships.
• Localize global content and messaging to resonate with target personas and industry sectors.
• Partner closely with global marketing teams to work align corporate and global marketing initiatives and objectives.
• Partner closely with SDRs and sales account executives to identify key accounts and support account-based marketing (ABM) initiatives.
• Manage lead nurturing and follow-up workflows to ensure high-quality pipeline impact.
• Track and report campaign performance metrics (MQLs, pipeline opp creation, won opps, ROI) and optimize based on data insights.
• Collaborate with product marketing, and digital teams to tailor programs for personas such as engineering leaders, supply chain managers, and compliance professionals.
• Manage budgets and timelines across multiple concurrent programs and vendors.

Qualifications

• 5-7 years of experience in B2B field or demand generation marketing, ideally in SaaS, industrial tech, or data-focused companies.
• Proven success in driving pipeline through field programs and regional marketing campaigns.
• Deep understanding of the B2B sales cycle and experience enabling sales teams through marketing.
• Familiarity with marketing automation tools (e.g.,HubSpot), CRM systems (Salesforce), and campaign analytics.
• Excellent project management and cross-functional collaboration skills.
• Creative, resourceful, and results-oriented mindset with strong attention to detail.
• Strong written and verbal communication skills.

• Japanese language skills compulsory.

Preferred

• Experience in the engineering, manufacturing, supply chain, or regulatory/compliance domains.
• Exposure to ABM platforms or intent data tools (e.g., 6sense).
• Experience supporting go-to-market in APAC, particularly in Japan.