Field Marketing Manager

Would you like to collaborate with teams to create engaging content?

Can you use a data-driven approach to uncover information and opportunities?

About our team

As a global leader in information and analytics, Elsevier partners with academic institutions, funders, researchers, and librarians to strengthen research and academic ecosystems. We support evidence-based decision-making, strategic planning, and collaboration across the full academic lifecycle—from funding and benchmarking to research, publishing, and showcasing impact. Our trusted insights and integrated solutions empower institutions to advance discovery, foster inclusive excellence, and drive meaningful societal progress.

About the role

The Field Marketing Manager – North America is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth—particularly for our Research & Learning (R&L) segment (books and journals). This role is a critical partner to the regional sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments. The ideal candidate brings strong experience in account-based marketing (ABM), campaign development, event strategy, and sales collaboration.

Responsibilities

• Develop and execute integrated field marketing campaigns that align to commercial goals and support all stages of the sales funnel.

• Partner closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate.

• Lead demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.

• Plan and manage industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans.

• Work with campaign and content teams to localize global programs and develop regional assets that resonate with North American audiences.

• Monitor and report on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement.

• Ensure leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.

Requirements

• B2B field marketing experience, ideally in a matrixed or global organization.

• Demonstrated experience designing and executing end-to-end marketing campaigns with measurable business outcomes.

• Deep understanding of ABM tactics and experience tailoring programs for named accounts or verticals.

• Proven success collaborating with Sales, including supporting pipeline generation and account strategy.

• Strong background in event marketing, including owned and third-party events.

• Ability to work independently and cross-functionally with high attention to detail and accountability.

• Comfortable analyzing data to optimize performance and justify marketing investment.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

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