It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description Summary:
As Field Marketing Manager on the AMER Field Marketing Team, this individual is the Marketing lead for their aligned Regional Sales Team/s. A Field Marketing Manager is responsible for sales engagement and for creating the specialized plan to build pipeline against targets (Marketing and Sales) and to accelerate deals to close. The role is both strategic and tactical – from planning and operationalizing, to customer engagement through multi-touch plans and follow up.- Collaborate closely with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align marketing initiatives with sales goals.
- Develop and execute a targeted marketing plan that enhances pipeline coverage, strengthens customer relationships, and drives new business.
- Lead go-to-market strategies and coordinate marketing tactics to support regional sales, including Account Based Marketing (ABM), Deal Based Marketing (DBM) and customer engagement.
- Work with cross-functional teams (demand gen, product marketing, corporate marketing, partner marketing, creative, etc.) to align on strategies and ensure consistent messaging and brand.
- Integrate partner ecosystem into regional marketing efforts and collaborate on joint initiatives.
- Measure, analyze, and report on the success of campaigns, providing data-driven insights to refine strategies and improve ROI.
Qualifications:
- At least 5+ years in field marketing; some prior sales experience is helpful
- Bachelor’s Degree or equivalent
- Knowledge of marketing principles, practices, processes, tactics and tools
- Ability to understand and support Sales and their priorities
- Ability to manage vendors, budget and ROI
- Drive for Operational Excellence and Superior Customer Experience
- Must be willing to travel approximately 25%
- Committed to Rocket’s core values of empathy, humanity, trust and love
Information Security:
Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.
Diversity, Inclusion & Equity:
At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.
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Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [email protected]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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What We Do
Rocket Software empowers organizations to create legendary impact in the world through innovation in legacy technologies. With deep expertise in IBM Z, IBM Power, and database and connectivity solutions, Rocket solutions power tens of thousands of global businesses, solving real problems and making real-world impact. With more than 70% of the world’s IT workload running on legacy platforms, Rocket helps companies and public-sector organizations innovate using the technology and data they already have, so they can always be ready for what comes next. Rocket customers include 44 of the Fortune 50, representing industries including Banking and Finance, Healthcare, Manufacturing, Transportation and Logistics, Retail and Insurance. A Bain Capital portfolio company, Rocket is headquartered in the Boston area with centers of excellence strategically located throughout North America, Europe, Asia, and Australia.
