Field Marketing Manager

Findem is HR 2.0. We’re a fast-growth startup with an ambitious vision and the technology to back it up. Our People Intelligence platform uses AI and machine learning to provide critical solutions for talent acquisition and people analytics functions. With the deep insights that our platform provides, companies can build more engaged and diverse teams, and close their talent gaps faster. We have an amazing opportunity to establish ourselves as leaders in this space, and we need strong advocates to help us achieve that goal.

We’re backed by top-tier investors, including Wing Venture Capital—the same firm that backed Snowflake, Cohesity, and Gong. Findem powers businesses across scaling, pre-IPO, and publicly traded companies who trust us to solve their biggest HR and Talent challenges. We have an incredibly skilled and collaborative team that values curiosity, diversity, openness, and building great experiences every day for our customers. By joining Findem, you will have the unique opportunity to help define what the future of HR looks like for every business.

We are seeking a dynamic and results-driven Field Marketing Manager to lead the planning, execution, and optimization of marketing campaigns and programs, including both virtual and in-person events. In this role, you will be responsible for increasing brand awareness, driving lead generation, enhancing prospect engagement, and accelerating pipeline growth.

The ideal candidate will have a proven track record of building and executing high-impact marketing programs. You will collaborate closely with sales and growth marketing to develop marketing initiatives that deliver measurable pipeline results. Strong communication skills, analytical capabilities, and a strong understanding of the marketing channels essential for success in this role. If you are proactive, highly organized, and thrive in a fast-paced environment, we’d love to hear from you.

Responsibilities:

• Event Planning & Execution: Plan, manage, and execute high-impact virtual and in-person events, including trade shows, roundtables, executive briefings, and webinars, to engage prospects and generate leads.
• Campaign Development: Plan and manage marketing programs from concept to post-event follow-up, including list development, prospect outreach, event execution, data uploads, and post-event nurtures.
• Lead Management & Nurturing: Collaborate with sales operations and marketing automation teams to ensure seamless lead flow, scoring, and follow-up processes.
• Revenue Alignment: Work closely with sales teams to ensure targeted marketing programs align with business objectives and support revenue goals.
• Content Development & Messaging: Collaborate with content and product marketing teams to create compelling marketing content, including event promotions, sales enablement materials, and post-event follow-up strategies.
• Performance Analysis & Optimization: Measure campaign effectiveness using data-driven insights and refine marketing strategies to maximize ROI and pipeline impact.
• Budget Management: Manage and optimize the field marketing budget, ensuring effective allocation of resources to achieve program goals.
• Stakeholder Collaboration: Collaborate cross-functionally with marketing and sales teams to align and deliver impactful campaigns and initiatives
• Travel & On-Site Event Management: Be willing to travel to key events and customer engagements as needed to ensure successful execution and stakeholder alignment.

Requirements:

• Proficient in marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).Strong writing and presentation skills
• Excellent collaborative abilities, with a proven track record of cross-functional success.
• Exceptional interpersonal and communication skills, with the ability to build strong cross-functional relationships.
• Strong project management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.
• 4+ years experience in B2B field marketing or event marketing
• Demonstrated experience in planning and executing both live and digital marketing activities, including trade shows, virtual events, ABM, and email nurture campaigns
• Experience with a variety of marketing channels and tactics to drive attendance and engagement