Field Marketing Manager

Posted 14 Days Ago
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Hong Kong, Central, Central & Western District
7+ Years Experience
Software
The Role
The Field Marketing Manager is responsible for developing, delivering, and analyzing integrated go-to-market programs for a country, managing cross-functional teams, defining marketing metrics, and assisting sales with various activities. Requires 7+ years of marketing experience and a BA or BS in Marketing.
Summary Generated by Built In

About Us

Always open. Our code, our culture, our opportunities. Leading open innovation without limits. We are SUSE.

SUSE is a global leader in innovative, reliable and secure enterprise open source solutions, including SUSE Linux Enterprise (SLE), Rancher and NeuVector. More than 60% of the Fortune 500 rely on SUSE to power their mission-critical workloads, enabling them to innovate everywhere – from the data center to the cloud, to the edge and beyond. SUSE puts the “open” back in open source, collaborating with partners and communities to give customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow.

We are open in our roots and open in our approach, striving to be the most trusted open innovator in the World. Openness extends beyond our technology. Our vibrant community thrives on diversity and connectivity without borders.

Field Marketing Manager

Job Description

Manage the development, delivery, and analysis of integrated go-to-market programs for a country that include all products, solutions and services sold in the country; all customer segments; and all types of partner marketing. Manage the development/delivery/analysis of integrated go-to-market (GTM) programs for a country. Typically found in small countries/sub-regions where the infrastructure does not allow for specialization, so the role must support all GTM activities within that country. Includes all products/solutions/services sold in the country, all customer segments (horizontal, vertical/industry, key accounts) and all types of partner marketing (channels, alliances, sponsorships, promotional).

Responsibilities:

  • Develops and secures approval for GTM plans and budgets.
  • Directs cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
  • Develops offering/segment messaging and manages/monitors delivery of same.
  • Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
  • Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.
  • Develops closed-loop post- analysis for marketing programs and identifies/executes indicated actions.
  • Performs marketing support activities as needed, e.g. Siebel MRM/CRM, PO and accrual management. Collateral fulfillment.
  • May manage business relationships with advertising, direct marketing and/or marketing research vendors.
  • Assists Sales with development of sales training materials.
  • Assists Sales with retailer/reseller account calls/development.

Education and Experience Required:

  • BA or BS in Marketing or related field, MBA preferred.
  • 7+ years marketing experience including offering marketing, segment marketing and partner marketing.
  • Agency, sales and/or channel experience a plus.

Knowledge and Skills:

  • Expert knowledge of marketing principles, practices, tactics and tools.
  • Expert knowledge of offering, segment, partner and account-based marketing.
  • Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
  • Well-developed understanding of the industry, offering categories and company offerings/strategy.
  • Solid project and budget management skills.
  • Excellent written/oral communications.
  • Strong analytical skills.
  • Excellent interpersonal skills.
  • Ability to build, manage and influence virtual teams.
  • Excellent negotiating skills.
  • Ability to interface effectively with all levels of management and functional disciplines.
  • Strong influencing and consensus-building skills.
  • Conflict resolution skills.

Job

Marketing

What We Offer 

We empower you to be bold, driving your career to create the future you want. We celebrate and reward your achievements. 

SUSE is a dynamic environment that is evolving rapidly, thus requiring agility, strong entrepreneurship and an open mind. 

This is a compelling opportunity for the right person to join us as we continue to scale and prosper. 

If you’re a big thinker, obsessed by execution and thrive in a dynamic environment in which you can tangibly create a lasting legacy, then please apply now! 

We give you the freedom to be yourself. You will work in a global community of unique individuals – like you – with different backgrounds, talents, skills and perspectives. A truly open community where everyone is welcome, has a voice and is encouraged to reach their full potential regardless of age, gender, race, nationality, disability, sexual orientation, religion, or any other characteristics. 

Sounds like the right fit for you? Click Apply to submit your resume. A recruiter will contact you if your skills match our current or any future positions. In the meantime, stay updated on the latest SUSE news and job vacancies by joining our Talent Community. 

SUSE Values 

  • We are passionate about customers

  • We are respectful and inclusive 

  • We are empowered and accountable 

  • We are trustworthy and act with integrity 

  • We are collaborative 

  • We are SUSE! 

The Company
Nürnberg
2,483 Employees
On-site Workplace
Year Founded: 1992

What We Do

SUSE is a global leader in innovative, reliable and secure enterprise open source solutions, including SUSE Linux Enterprise (SLE), Rancher and NeuVector. More than 60% of the Fortune 500 rely on SUSE to power their mission-critical workloads, enabling them to innovate everywhere – from the data center to the cloud, to the edge and beyond.

SUSE puts the “open” back in open source, collaborating with partners and communities to give customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow. For more information, visit www.suse.com

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