Field Marketing Manager

Posted 19 Hours Ago
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Singapore, SGP
Hybrid
Senior level
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Define your future at CrowdStrike.
The Role
Lead regional corporate field marketing and demand generation for SENA, driving new-logo acquisition and pipeline through integrated multi-channel programs, events, localization, vendor management, performance measurement, and cross-functional alignment with sales, SDRs, digital and channel teams.
Summary Generated by Built In

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.


About the Role

We’re looking for a driven and results-oriented Regional Marketing Manager Corporate  (Southeast and North Asia) to lead high-impact marketing programs that drive awareness, engagement, and pipeline growth across the enterprise business. In this role, you’ll take the lead on Corporate  marketing programs and demand generation  initiatives focused on new logo (NNL) acquisition and expansion within targeted  accounts. You’ll work cross-functionally with corporate  sales, SDR, digital marketing, campaigns, and channel teams to develop integrated programs that build brand visibility, open new doors, and accelerate deal progression.

This is a hands-on, fast-paced role for a marketer who thrives on both strategy and execution — someone who brings creative ideas, commercial acumen, and data-driven discipline to deliver measurable business impact.

What You’ll Do:

  • Develop and execute corporate  marketing programs and demand generation initiatives targeting major accounts, driving new logo acquisition and pipeline growth across the SENA enterprise segment.

  • Plan and manage strategic marketing programs and customer engagement initiatives that elevate brand visibility and reinforce CrowdStrike’s leadership in the corporate  cybersecurity space.

  • Collaborate closely with digital marketing, campaigns, and channel teams to design and deliver integrated multi-channel programs that reach target audiences across the buyer journey.

  • Partner with sales, SDR, partner, and enterprise marketing teams to ensure strong alignment and maximize conversion through coordinated demand generation  and regional initiatives.

  • Manage budgets, vendors, and timelines to deliver programs efficiently and at the highest standard.

  • Measure, analyze, and report performance metrics across campaigns and activities to optimize ROI and influence future strategy.

  • Localize and adapt global marketing initiatives for the SENA region, ensuring cultural relevance and consistency with global brand direction.

  • Act as the regional marketing lead for corporate -focused initiatives, ensuring visibility, alignment, and flawless execution across internal stakeholders.

  • Plan and execute key industry and 3rd party events across the SENA region.

What You’ll Need:

  • 6–9 years of B2B field/regional marketing experience, ideally in technology, cybersecurity or SaaS, with strong expertise in corporate/mid market, demand generation and event marketing.

  • Proven success in driving new logo acquisition and account engagement through integrated marketing campaigns.

  • Understanding of channel and/or experience working with channel marketing is highly desirable.

  • Excellent project management and cross-functional collaboration skills; able to operate effectively in a fast-moving, matrixed environment.

  • A data-driven mindset with the ability to analyze performance and optimize for impact.

  • Strong communication, storytelling, and problem-solving skills with a balance of creativity and strategic thinking.

  • Experience with CRM and marketing automation tools (e.g., Salesforce, Marketo) preferred.

  • Fluent in English; proficiency in additional Asian languages is a plus.

  • Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

#LI-SA3

Benefits of Working at CrowdStrike:

  • Market leader in compensation and equity awards

  • Comprehensive physical and mental wellness programs

  • Competitive vacation and holidays for recharge

  • Paid parental and adoption leaves

  • Professional development opportunities for all employees regardless of level or role

  • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

  • Vibrant office culture with world class amenities

  • Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.

Skills Required

  • 6-9 years B2B field/regional marketing experience in technology, cybersecurity or SaaS
  • Proven success driving new logo acquisition and account engagement through integrated campaigns
  • Experience working with channel marketing or understanding of channel dynamics
  • Excellent project management and cross-functional collaboration skills
  • Data-driven mindset with ability to analyze performance and optimize ROI
  • Strong communication, storytelling, and problem-solving skills
  • Experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
  • Fluent in English
  • Proficiency in additional Asian languages
  • Proven experience utilizing AI technologies to improve decision-making and workflows

What the Team is Saying

Andrew C.
Lauren P.
Brian P.
Alexa Z.
Theo K.
Sara I.
Lam N.
Lauren B.
Adeeb C.
Kristan C.
Alena C.
Thaddeus M.
Alyssa J.
KT T.

CrowdStrike Compensation & Benefits Highlights

  • Healthcare Strength Company materials outline medical, dental, and vision coverage alongside HSAs/FSAs and an Employee Assistance Program, indicating a comprehensive health foundation.
  • Parental & Family Support Official documents include paid family leave, family care resources, and adoption and infertility assistance, signaling meaningful support for caregivers.
  • Equity Value & Accessibility Equity grants are paired with an Employee Stock Purchase Plan with a lookback discount, enhancing participation in company ownership.

CrowdStrike Insights

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The Company
HQ: Austin, TX
11,000 Employees
Year Founded: 2011

What We Do

CrowdStrike has redefined security with the world’s most advanced cloud-native platform that protects and enables the people, processes and technologies that drive modern enterprise. Tested and proven, the world's largest organizations trust CrowdStrike to stop breaches with unparalleled protection against the most sophisticated cyberattacks. The CrowdStrike culture has been built upon our Core Values since the day we began. We are Fanatical About the Customer, Relentlessly Focused on Innovation and believe that our Limitless Passion drives Unlimited Potential for every CrowdStriker. As a purpose-built remote-first company, we believe cultivating a connected culture for every employee, no matter where they are in the world, is a key ingredient in building a high-performing, diverse team. We don’t have a mission statement. We’re on a mission—to stop breaches. Ready to join a mission that matters?

Why Work With Us

We have a culture that celebrates achievement, encourages flexibility and innovation and thrives on teamwork. We all work towards a single mission: to stop breaches. This common goal drives a sense of community and connection among our people across the globe.

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CrowdStrike Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQAustin, TX
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