Field Marketing Manager, North America

Reposted 3 Days Ago
Hiring Remotely in United States
Remote
105K-145K Annually
Senior level
Artificial Intelligence • Consumer Web • Edtech • HR Tech • Information Technology • Software • Conversational AI
We propel organizations and people to grow together through transformative learning experiences.
The Role
The Field Marketing Manager will develop and execute marketing strategies, manage campaigns, support sales enablement, organize events, and measure effectiveness to drive engagement and revenue.
Summary Generated by Built In

At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.


Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Field Marketing Manager to help lead the charge in the Public Sector. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State, Local, and Education) segments, where strategic field marketing plays a critical role in driving awareness, engagement, and pipeline.

You’ll serve as the voice of the public sector field to global marketing, ensuring government-specific needs are reflected in global plans, while translating those plans into localized execution that resonates with public institutions. This role offers a unique opportunity to grow your applied AI skillset, deepen your understanding of government buying cycles, and contribute to Skillsoft’s mission to upskill the workforce across regulated and mission-critical environments.

Responsibilities:

  • Public Sector Strategy & Planning: Develop and execute field marketing plans tailored to FED/SLED priorities, procurement cycles, and compliance requirements.
  • Campaign Execution: Activate corporate campaigns with public sector relevance, including ILT (Instructor-Led Training) promotions and platform-led messaging for government audiences.
  • Sales Enablement: Partner with public sector sales teams to deliver tools and content aligned to government pain points, funding cycles, and decision-making structures.
  • Event Management: Lead public sector-specific events such as government roundtables, education summits, and compliance-focused webinars.
  • Performance Tracking: Measure pipeline contribution, ILT session registration, and brand perception lift within public sector segments.
  • Cross-Functional Collaboration: Ensure public sector insights inform global campaign planning and that regional execution reflects Skillsoft’s broader GTM strategy.

Skills & Qualifications Required:

  • 5+ years of experience in B2B marketing, with at least 2 years in a field or regional marketing role.
  • Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance.
  • Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.
  • Proven success in driving pipeline and engagement in regulated industries.
  • Experience with marketing automation and CRM platforms (e.g., Salesforce, Marketo) in a public sector context.
  • Excellent communication, project management, and organizational skills.
  • Ability to travel up to 25% within North America.
  • Experience in the SaaS or technology industry.
  • Familiarity with account-based marketing (ABM) strategies.
  • Data-driven mindset with a passion for testing and optimization.


Target base salary range for this job requisition is anticipated to be approximately $105,000 - $145,000 annually. 

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off.

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.



MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

Thank you for taking the time to learn more about us. 
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies.  All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature.  No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

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The Company
HQ: Nashua, NH
2,900 Employees
Year Founded: 1998

What We Do

Skillsoft (NYSE: SKIL) is a global leader in corporate digital learning, focused on transforming today’s workforce for tomorrow’s economy. The Company provides enterprise learning solutions designed to prepare organizations for the future of work, overcome critical skill gaps, drive demonstrable behavior change, and unlock the potential in their people. Skillsoft offers a comprehensive suite of premium, original, and authorized partner content, including one of the broadest and deepest libraries of leadership & business skills, technology & developer, and compliance curricula. With access to a broad spectrum of learning options (including video, audio, books, bootcamps, live events, and practice labs), organizations can meaningfully increase learner engagement and retention. Skillsoft’s offerings are delivered through Percipio, its award-winning, AI-driven, immersive learning platform purpose built to make learning easier, more accessible, and more effective. Learn more at www.skillsoft.com.

Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books, and other resources on Leadership Development, Business Skills, Digital Transformation, Technology & Developer, and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning.

Why Work With Us

We are all about “Making Work Matter” and strongly believe in the life changing impact of learning. Our team is passionately focused on helping people achieve their fullest potential through learning and development. We are always looking for game changers wanting to make an incredible impact within a purpose driven environment.

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Employees work remotely.

Typical time on-site: None
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