ABOUT THE ROLE:
As the first Field Marketing Manager in the US, you'll lead US field marketing initiatives, focusing on driving net-new logo acquisition across enterprise and high-value mid-market segments.
Acting as the essential bridge between US field operations and marketing, you'll be the go-to regional expert guiding our market presence and growth strategies and adapting EMEA event concepts for North America e.g. INCENTIVIZE. As a versatile 360° marketer, you'll deeply understand key verticals and segments to orchestrate impactful events, digital campaigns, and community activations.
You will collaborate daily with Talon.One’s Berlin based marketing team, and report into the Field Marketing Lead. In addition to that, you’ll collaborate closely and regularly with Talon.One’s 40+ US based colleagues incl. sales and partnerships team.
ONCE YOU ARE HERE YOU WILL:
- End-to-end execution of major industry conferences e.g Shoptalk and NRF.
- Identify emerging conferences for marketing, business, and technical professionals within the loyalty & promotions space.
- Support US media buying strategy, thought leadership activities, webinars & podcasts.
- Drive cohesive marketing strategy and brand presence across US channels and activities.
- Serve as the primary Marketing representative and expert in the US region.
- Act as the bridge between field operations and marketing initiatives.
- Offer US market insights to inform brand awareness activations, content themes and strategic direction for US.
- Collaborate with Partner Marketing and Partner managers to maximize ecosystem opportunities.
- Partner with customer marketing on US-owned events and success story amplification.
- Support strategic account programs and align marketing initiatives with sales objectives.
WHAT WE NEED YOU TO BRING TO THE TABLE:
- 3-5 years in field marketing/events in B2B SaaS, MarTech preferred
- Experience with digital marketing, event coordination and CRM tools (e.g. Hubspot, Salesforce, Splash, Zoom webinars).
- Strong budgeting, contract management, and project management experience.
- Prior exposure to large-scale in-person U.S. events (trade shows, conferences).
- Detailed experience working with Business Development and Sales teams and an ability to operate semi-autonomously on decision making with these team.
- Experience with direct mail, experiential marketing, webinars.
- Proficiency in Google Workspace, Asana, and Salesforce.
- Self-starter with strong collaboration skills and a proactive approach.
- Detail-oriented and solution-focused, with a creative mindset and the ability to stay calm under pressure.
- Excellent and professional communicator both in verbal and written form, comfortable working cross-functionally and managing multiple priorities.
- Experience/comfort working with HQs based in Europe.
WHAT'S IN IT FOR YOU:
- Competitive salary & 401(k) plan w/match
- Medical, Dental & Life Insurance
- Flexible PTO
- Learning budget
- Home office set-up allowance
- Co-working space within your neighborhood
WHY YOU SHOULD WORK FOR US:
- The right attitude: modern methods and a diverse, creative workspace with an open and international culture
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
- Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
- A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
- High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees
Do you want this job?
We’d love to hear from you! Apply directly via the form below.
Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
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What We Do
Talon.One is building the world’s most sophisticated, API-based Promotion Engine. That means we provide the entire backend and user interface our clients need to build loyalty programs, generate coupons, track referrals, create bundles, and really any other promotion solution they can imagine — all using our rule-based engine.
We believe that rewarding customers and creating incentives are an essential part of building meaningful relationships and we want to make rich, scalable promotion tools available to marketers in companies of all sizes.
From our HQ in Berlin, to our offices in Boston, Birmingham and Singapore, Talon.One is made up of over 96 people from over 40 nationalities. Despite our different origins and our spread across the globe, we all have a few things in common — we love creative problem solving, we value independent thought and we want to give developers and marketers the tools they need to create promotions from scratch in a simpler, more intuitive way.
Why Work With Us
Talon.One is the first all-in-one Promotion Engine, and our technology is now the gold standard for promotion micro services. We’re strong advocates of flexibility in our product and the same is true in our working lives. We don’t believe that your job has to be the most important thing in your life. Everyone has unique reasons to feel inspired by
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