Field Marketing Manager (H/F/N)

Posted 24 Days Ago
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Paris, Île-de-France
Hybrid
1-3 Years Experience
Artificial Intelligence • Database • Analytics
The Role
Seeking a data-driven Demand Generation Manager with experience in inbound and outbound marketing, responsible for partnering with sales and product teams to develop personas, design demand gen campaigns, strategize content, improve nurturing strategies, measure results, and manage leadgen operations. Must have 6+ years of experience in B2B marketing, project management skills, and be bilingual in French and English.
Summary Generated by Built In

Ekimetrics is a leader in data science and AI-powered solutions. Since 2006, we’ve pioneered the use of AI and advanced data science applied to unified marketing measurement and holistic business optimization aligned with sustainability performance.

 

If you are passionate about data or technology in general, and you want to be an active player of your professional future, then your place is Ekimetrics!

 

📊Key figures about Ekimetrics

 

• 400 data science experts globally

• 1000 diverse projects for more than 350 clients

5 offices: Paris, Hong Kong, Shanghai, London and New York

 $1 billion in profits generated for our clients since 2006

• 7000 tons of CO2 avoided by our clients in 2022

🌱At Ekimetrics, we have the ambition to help our clients rethink their business models by reconciling economic, environmental and social performance through data science.

 

That's why we have all the necessary skills in-house to meet the needs of our clients, including Product Managers, Product Designers, Data Architects, Data Engineers, DevOps Engineers and Data Scientists.

 

🚀 Ekimetrics is now part of the French Tech 120 ranking! We have been selected by La French Tech to join the prestigious group of the top 120 French scale-ups, recognized for their potential to become international leaders.

 

🤝 Your role


 We are seeking a data-driven, revenue-centric Demand Generation Manager with experience of both inbound and outbound marketing. Your experience includes creating and maintaining demand in the sales cycle (Go to Market by offer, funnel orchestration, nurturing strategy...), Generate sales opportunities from Large enterprise, oversees Account-based marketing pratices (ABM)


More precisely, you are responsible for :


• Partnering with the Sales and Product teams to develop a deep understanding of our personas, products, industries and buyer’s journey by key offer ;

• Collaborating with product, marketing and regional teams to design demand gen campaigns and programs. Document winning demand gen practices, evangelize in regions to support local pipeline growth ;

• Contributing to strategizing content and messaging to acquire and nurture prospects on the short and long term (thought leadership, white papers, demos, videos, landing pages…) ;

• Improving the nurturing strategy to warm up leads over time, using a mix of content, channels, innovative calls-to-action...

• Contributing to ABM practices (engage specific companies and contacts, customize content,...) ;

• Measuring, improving results, and spreading effective lead generation practices in regions ;

• Managing technical and Ops aspects of global leadgen through key marketing systems if needed. (website apps and tagging, leads flow, CRM connections, tools contracts…)


👩 Your profile


• 6+ years in demand generation/B2B marketing, preferably in B2B SaaS/Enterprise software ;

• Ideally experience in managing Account based marketing campaigns (ABM), preferably on a regional and global scale ;

• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously ;

• Combining strategic thinking with effective execution of action plans, demonstrating a proactive, strategic thinker with exceptional attention to detail ;

• Bilingual French / English.


🤝 Why join us?

 

Joining Ekimetrics means joining a company where values are applied every day:

 

• Evolve in an entrepreneurial and non-traditional environment (#curiosity)

• Be open to both top-down and bottom-up feedback for continuous improvement (#excellence)

• Receive training upon arrival and continuously through a unique learning experience enriched with numerous resources (internal, external, live, and digital), encompassing technical knowledge and soft skills (#transmission)

• Be part of a friendly and united community (#pleasure)

Imagine unexpected solutions and step out of your comfort zone (#creativity)

 

In 2023, Ekimetrics has obtained the mission-driven company status, which demonstrates our strong commitment to Corporate Social Responsibility. Our mission statement: Accelerate organisations’ transformation towards sustainability, through the application of data science and artificial intelligence.

 

We are also Great Place to Work certified© in France, the UK, and the US, and received the ‘Best companies to Work for in Asia 2023©’ award in Hong Kong.

 

 🤩You will have access to…

 

• The Eki.Academy training catalog, which contains programs that will enhance your skills on our solutions and jobs, learning paths on our digital platform, as well as programs dedicated to our priority challenges, including awareness of environmental issues with the Climate School;

• A sporty, artistic, musical, playful, charitable, and committed life: from our private gym to art exhibitions, video games, and concerts, or even CSR challenges on our dedicated platform (Vendredi);

• Many events and seminars to stay close to your community;

• Modern premises in a dynamic area in the heart of Paris (Grands Boulevards);

• Flexible working-from-home policy.


🔄 Our recruitment process 


🔸HR interview with Rania, Senior Talent Acquisition Manager

🔸Interview with Sophie, Chief Marketing Officer

🔸Case study at home


We would be delighted to provide you with further information during an interview and look forward to receiving your application!

 

As an employer, Ekimetrics offers equal employment opportunities to all, regardless of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ekimetrics strives to develop an inclusive work environment that reflects diversity within its teams.

The Company
HQ: Brooklyn, NY
377 Employees
On-site Workplace
Year Founded: 2006

What We Do

Ekimetrics is a pioneering leader in data science and AI-powered solutions for sustainable business performance.

We help companies get more from their data and implement pre-packaged AI solutions, so they can combine high impact with long-term business purpose.

A focus on impact – steered by purpose

Ekimetrics works with many of the world’s leading businesses to accelerate their transformation to sustainability through the application of data science and artificial intelligence.

We are uniquely specialized in creating scalable data and analytics solutions that drive high-impact optimizations in alignment with overarching brand strategy and sustainability goals.

Our goal: Enable our clients to pursue practical short-term gains combined with long-term value creation.

For over 16 years, we’ve pioneered the use of AI and advanced data science applied to unified marketing measurement, holistic business optimization and broad-ranging sustainability goals. In particular, we’ve specialized in using its strengths in balancing multiple constraints in order to reconcile financial KPIs with non-financial goals.

A business-first approach to solutions delivery

All our 320 data experts and industry specialists work together in integrated squads. We value specific industry and domain expertise and focus on practical solutions in use. This is why we don’t outsource execution: so we can reduce the time to results while maintaining quality, believing in a high-service approach. We maintain our own data science platform, and a collection of pre-packaged solutions that we use to provide insights and to deploy scalable solutions faster.

Key figures:
• 320+ data experts
• 1,000+ data science projects
• 50+ countries in which we deliver projects
• 4 offices worldwide

Visit us at ekimetrics.com.

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