Field Marketing Specialist - BeNeLux

Present in 96 countries, we are dedicated to changing the way the world uses energy through advanced electric vehicle charging and energy management systems. We have the headquarters in Barcelona and manufacturing facilities in Spain (Barcelona), and the US (Arlington, Texas). We are rapidly becoming a leading company in the market.

In 2021, we were listed on the New York Stock Exchange (NYSE WBX), allowing us to garner acclaim and win prestigious design awards (the IF Design, Good Design, and RedDot Awards).

In 2022, we acquired ARES (an assembly electronics company) and COIL (Installers of turnkey EV charging solutions). One year later, in 2023, we acquired ABL, the leading German EV charger manufacturer, which has allowed us to have a stronger presence in Europe.

Get in charge with Wallbox!

About the Role:

We are seeking a dynamic and results-oriented Regional Marketing Specialist to lead our marketing efforts across the BeNeLux (Belgium, Netherlands, Luxembourg) region.. 

This role will be pivotal in driving brand awareness, generating demand, and supporting our channel partners. You will be responsible for adapting global strategies to local market nuances and developing comprehensive marketing plans to achieve our business objectives in these key European markets.

Based in the Netherlands, you will work closely with the HQ marketing team in Barcelona while managing regional marketing initiatives.

Key Responsibilities:

Regional Strategy Development 

• Adapt global marketing strategies and brand guidelines to create locally relevant and impactful marketing plans across BeNeLux region.
• Define and refine local product messaging and positioning to strongly resonate with the target audiences.
• Develop comprehensive and distinct marketing strategies and execution plans.

Demand Generation (Digital Focus ):

• Plan, execute, and optimize digital marketing campaigns across the region to generate qualified leads and drive sales for Wallbox EV charging solutions.
• Manage and optimize online channels, including localized website content, SEO/SEM strategies, regional social media engagement, and targeted email marketing campaigns for both brands.
• Analyze campaign performance across both product lines and regions, providing data-driven insights and recommendations to continuously improve marketing ROI.

Distribution Management (MDF):

• Develop and manage Market Development Fund (MDF) programs to effectively support channel partners and distributors in their marketing efforts.
• Ensure transparent and efficient allocation and tracking of MDF budgets for all product lines and across the region.
• Collaborate closely with channel partners to develop and execute joint marketing initiatives, maximizing market reach and impact.

Market Analysis & Insights 

• Conduct thorough market research to identify key trends, emerging opportunities, and competitive activities.
• Provide regular and insightful reports on market performance, competitor analysis, and customer feedback specific to both product lines.
• Work collaboratively with the regional sales teams to ensure strong alignment between marketing efforts and sales objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Native Dutch and fluent English are required.
• Minimum of 4 years of experience in field marketing, preferably in the B2B technology sector.  
• Proven track record of developing and executing successful demand generation campaigns.
• Strong understanding of digital marketing channels and tools.
• Experience managing MDF programs and working with channel partners.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.  
• Willingness to travel within the BeNeLux region.
• Experience within the EV charging market is a large plus.