The Field Marketing specialist leads regional marketing efforts for Asset Owners, developing and executing strategies that strengthen brand presence, generate qualified demand, and support pipeline growth through targeted campaigns, events, and content.
You'll partner closely with Sales Directors and BDR teams to shape sector marketing plans, deliver high-impact campaigns, and execute standout events — translating complex value propositions into compelling content, experiences, and enablement tools that resonate with sophisticated institutional audiences.
Responsibilities:
- Integrated Campaigns: Develop and deliver multi-channel marketing programs, working with the broader marketing team, including digital, email, and in-person activations, aligned with regional business objectives and client priorities.
- Content & Messaging: Partner with internal stakeholders to develop thought leadership, case studies, and tailored collateral that resonate with hedge fund and asset management audiences.
- Event Strategy & Execution: Plan and manage high-touch events such as roundtables, conferences, and webinars to deepen client relationships and drive engagement.
- Performance Analytics: Measure campaign effectiveness, analyze KPIs, and provide actionable insights to optimize marketing investments and demonstrate ROI.
- Sales Enablement: Equip business development teams with customized presentations, pitch decks, and competitive intelligence to accelerate deal cycles in partnership with product marketing.
- Market Intelligence: Track industry trends and competitor activity to inform positioning and refine go-to-market strategies.
Desired Skills and Experience:
- Bachelor’s degree in Marketing, Communications, or related discipline.
- 4–6 years of experience in B2B marketing, ideally within financial services.
- Strong project management skills with the ability to manage multiple priorities.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Exceptional written and verbal communication skills.
Salary Range
$102,000.00 - $144,000.00This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Skills Required
- Bachelor's degree in Marketing, Business, or Communications
- 3+ years B2B field marketing and demand generation experience
- Experience with market research analytics, strategic planning, campaign development, budget management, events, email nurturing, digital, social media, SEO and SEM
- Hands-on experience and proficiency with marketing automation platforms (e.g., Marketo) and CRM systems
- Experience with Salesforce (SFDC)
What We Do
CWAN was founded on a simple belief: investment professionals deserve modern technology that actually works for them. Not legacy systems that slow them down. Not fragmented data that creates confusion. But one comprehensive platform that gives you complete visibility and crystal-clear insights. The result? Investment management that works as seamlessly as your investment strategy. Since our founding in 2004, CWAN has been the trusted technology partner powering the world’s leading institutional investors — from insurance companies, asset managers, and hedge funds to asset owners like corporations, endowments, and pension funds managing over $10 trillion in assets.
Why Work With Us
We continue to grow, fueled by a strong foundation, an ambitious vision, and a commitment to delivering exceptional value to our clients, partners, and team members around the world. What started as a bold idea in Boise, Idaho has rapidly transformed into a global presence. We’ve expanded our footprint significantly—now operating out of 24 offices
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Clearwater Analytics (CWAN) Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.


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