Field Marketing Lead, Americas

At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world's top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good.

Purpose of Role

Working as part of the Global field marketing team , your primary role will be to manage and execute on the Field Marketing plan and be a key interface to the sales and customer facing organization. This role will report to the Head of Field Marketing.

In your role as a Field Marketing Lead, your primary objective will be to generate qualified leads in line with the Finastra business plan. You will build the strategic plan, identifying and analyzing customer demand, building regional campaign programs and executing on the plan. This includes working with press and industry analyst, local partners as well as collaborating with the extended marketing team responsible for Integrated Campaigns, Solution Marketing and Account Based Marketing.

Strategic Goals & Deliverables 

• Define and execute on the Region Field Marketing strategy for all Finastra solutions

• Increase customer base reach and engagement in your region working with the sales organization

• Focus on Demand Generation Performance (MQL, SS2, SS4, Accretive Value)

• Event management

Accountabilities

• Collaborate and partner with core marketing and product marketing teams on campaign concept, messaging, content, creative, promotion and optimization to ensure effectiveness for your programs

• Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in your region.

• Engage Marketing and Sales colleagues, both pre- and post-events, to optimize results in terms of awareness, inquiries, and revenue.

• Execute region-specific marketing programs that will ultimately drive demand and build the sales pipeline.

• Help with account-based marketing programs to increase the share of wallet within our major accounts and accelerate up-sell and cross-sell opportunities.

• Build an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, telemarketing, social media, etc, to deliver the regional campaign goals within the budget allocation.

• Collaborate on, the delivery of the company flagship event “Finastra Payments Business Forum”

• Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales

Qualifications and Experience

• 8-10 year’s experience in B2B Marketing, preferably in Field Marketing and Demand Generation

• Great customer communication and interaction skills.

• Familiar with marketing automation platform and CRM systems (Marketo and Salesforce)

• Degree in Marketing, Business or Communications

• Experience within B2B Software and/or Financial Services technologies (FinTech) is preferred

We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we uphold:

·       Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.

·       Well-being: Access confidential one-on-one therapy through our Employee Assistance Program, unlimited personalized coaching via our coaching app, and access to our Gather Groups for emotional and mental support.

·       Medical, life & disability insurance, retirement plan, lifestyle and other benefits*

·       ESG: Benefit from paid time off for volunteering and donation matching.

·       DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).

·       Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.

·       Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.

*Specific benefits may vary by location.

At Finastra, each individual is unique, bringing their own ideas, thoughts, cultural beliefs, backgrounds, and experiences together. We learn from one another, embrace and celebrate our differences, and create an environment where everyone feels safe to be themselves.

Be unique, be exceptional, and help us make a difference at Finastra!

Applicants for this position need to be located in posted location or their immediate surrounding areas. Due to the requirements of this position, this job posting is not available for, and Finastra will not be considering any applicants who currently reside in New York City or California.