What You'll Do (aka the Responsibilities)
- Partner with the EMEA sales team to build out a robust field marketing plan that is aligned to their strategic priorities and quarterly pipeline and revenue goals.
- Plan and execute high-impact demand generation and ABM programs including webinars, digital campaigns, conferences, hosted events, co-sponsored partner activities, etc.
- Work with regional partners to develop co-marketing programs that align with channel pipeline and revenue goals.
- Manage events onsite and travel as needed.
- Work with Digital Marketing to help direct digital strategy including paid advertising organic/unpaid results and localization of the Azul website.
- Coordinate with Developers Relations on Java User Groups, call for speakers and event support.
- Champion regional customer advocacy by working with Sales to identify and activate customer success stories, case studies, quotes and speaking opportunities.
- Work with the corporate marketing team on regional/local press releases and other influencer engagement.
- Serve as the voice of the EMEA region within corporate marketing to ensure regional alignment on messaging, campaigns, and global initiatives.
- Manage the lead flow process of local programs by working closely with the Operations, Channeland xDR teams.
- Manage the field marketing budget and performance metrics for the region; continuously analyze ROI and optimize based on insights.
What You'll Bring (aka Experience, Skills)
- 10+ years of B2B field marketing experience with at least 3+ years at the director level or in a regional leadership role; experience in the enterprise software or IT sector required.
- Proven success in building and executing integrated field marketing programs across diverse EMEA markets.
- Exposure or experience with executing collaborative partner-based campaigns.
- Ability to track, measure, and report on the effectiveness of field marketing programs against business goals, including lead generation, pipeline creation and closed-won business.
- Experience with building account-based marketing campaigns.
- Strong leadership, project management, communication and presentation skills at the executive level and across distributed teams.
- Meticulous attention to detail, strong planning, organizational skills and outside-the-box thinking.
- Knowledge of Salesforce, Asana, Marketo, 6Sense, Bizible, GoToWebinar, Sprout Social, ZoomInfo, LinkedIn, Qlik and other marketing tools is a plus.
- Language Proficiency: English (required), German or French, highly desired
- This is a remote-first position. Preference for candidate to be located near a major European transit hub.
Top Skills
What We Do
Azul is the only company 100% focused on Java, delivering the most trusted Java platform to the modern cloud enterprise. We provide the world’s best commercial support for OpenJDK to our customers by prioritizing their success, maintaining our unwavering commitment to innovation and excellence, and advancing Java through community leadership.
Millions of Java developers, hundreds of millions of devices, and the world’s most highly regarded businesses - including 27% of the Fortune 100 - trust Azul to power their applications with exceptional capabilities, performance, security, value, and success.
https://www.azul.com
Twitter: @azulsystems
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