Responsibilities
- Establish a strong, trusted advisor relationship with Franchise Partners through leadership training, on-site store visits, and frequent communication
- Act as a liaison between the Franchise Partner and Crumbl HQ to balance stakeholder interests and recommend solutions
- Facilitate Franchise Partner networking by connecting those with similar challenges and interests through roundtable discussions and a strong understanding of the market and region
- Use Franchise Partner leadership training to promote a positive Crew culture
- Document every interaction with Franchise Partners
- Address franchise partner engagement by escalating feedback and documenting results
- Develop reports and actionable recommendations tailored to individual store business needs by using sales data, comparison statistics, and analysis.
- Work with Franchise Partners to create short and long-term business goals
- Review profit and loss statements to identify profit goals and opportunities
- Frequently perform root-cause analyses and provide recommendations for business growth
- Conduct local market research to aid in increasing sales through marketing initiatives and community involvement
- Develop marketing strategies based on market research and Franchise Partner interest
- Develop a thorough understanding of Crumbl’s operational KPIs and the why behind them including policies and procedures
- Educate and offer strategic advice on the 3 C’s of Crumbl (Cookie Quality, Cleanliness, and Customer Experience)
- Seek every opportunity to encourage operational excellence
- Applaud operational excellence with awards and recognition
- Review operational metrics set by HQ, which could include, but is not limited to: ticket times, cookie quality, sold-out time, service availability, and customer reviews to identify strengths and weaknesses; coach on operational best practices.
- Review operational dashboards for the market region to better understand opportunities for each store and recommend best practices to reach strategic goals for Franchise Partners.
Qualifications
- Bachelor’s degree with emphasis in Business, Marketing, or Accounting or equivalent proven experience
- Proven track record of running a successful business
- Strong financial literacy skills
- Excellent communication skills, both written and verbal (ability to convey complex ideas clearly and using simple language)
- Proficient in Microsoft Office and Google Workspace
- Strong emotional intelligence
- Ability to conduct crucial conversations
- Ability to balance the interests of both HQ and Franchise Partners, though sometimes conflicting
- Ability to work in a fast paced environment with little to no supervision
- Basic Knowledge of food safety practices
- Valid U.S. Driver’s License
- Access to reliable transportation
- Previous consulting or coaching experience
- Previous multi-unit management experience
- Previous business financial experience
- Advanced knowledge of food safety practices
- Masters degree in business related field
Working Conditions
- This position is based in the market where the employee will be consulting with travel about 50% of the time. The expectations may change with business needs. 25% of the time will be focused on administrative tasks by participating in team calls, identifying priorities, planning travel, sending follow up communications to franchise partners, etc. 75% of the time will be focused on field tasks by visiting bakeries, traveling, conducting business reviews, etc.
Top Skills
What We Do
Bringing friends and family together over the best desserts in the world!
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing dessert company in the nation with nearly 1,100 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, Canada, and Puerto Rico. All of our franchises are owned and operated by independent members of the local community.
Crumbl’s 275+ unique dessert flavors rotate weekly and are served in our famous pink box! #CrumblCookies #TasteWeekly