Field Enablement Program Manager

Reposted 5 Days Ago
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San Francisco, CA
Hybrid
148K-170K Annually
Mid level
Enterprise Web • Marketing Tech • Software
Content that takes you from anywhere to everywhere.
The Role
As a Program Manager, you'll create enablement programs for Sales and GTM teams, focus on training delivery, manage projects across departments, and optimize performance tracking.
Summary Generated by Built In
About the Opportunity

As a Revenue Enablement Program Manager at Contentful, you will play a key role in building and delivering programs that empower our Go-To-Market (GTM) teams across Sales, Solution Engineering, Customer Experience and Partner Manager teams. Your mission will be to drive field readiness through structured, impactful enablement initiatives, boosting knowledge, refining skills, and supporting strong leadership across both pre- and post-sales activities.

What to expect? 
  • Join a fast-paced, high-impact Enablement team shaping field performance and strategic outcomes across global GTM segments
  • Design and deliver structured enablement programs tailored to Sales, Solution Engineering, Customer Experience and Partner Manager roles
  • Partner closely with our Sales and broader Field leadership team on initiatives that strengthen core Sales capabilities and drive revenue growth
  • Own cross-functional collaboration with Marketing, Finance, People and Operations to support company-wide enablement goals
  • Contribute to measurable performance by using KPIs, dashboards, and feedback loops to optimize enablement outcomes
  • Act as a program owner and facilitator, delivering in-person and virtual training, e-learning experiences, and onboarding integration
  • Ensure alignment with Sales Readiness tools, learning pathways, and content management best practices
What you need to be successful
  • 3–5 years of experience in Enablement, Program Management, Sales, or Customer Experience roles
  • Understanding of key Sales roles, GTM processes, and measurement to effectively partner with Sales leadership on initiatives that strengthen core Sales capabilities and drive revenue growth.
  • Training delivery experience or an aptitude to deliver in-person/virtual training to Field teams in an engaging and enthusiastic manner 
  • Strong project management skills, with a proven ability to prioritize and drive complex initiatives to completion
  • Comfort operating autonomously, with experience collaborating across remote and in-office environments
  • Effective communicator and facilitator, skilled at simplifying complex information for diverse GTM audiences
  • Experience with global stakeholder management, including Field leadership and cross-functional teams
  • Proficiency with enablement platforms, Salesforce, LMS systems, and content management tools
Preferred qualifications:
  • Background in SaaS or Cloud Technology, ideally within the DXP space
  • Track record in enablement program design, including role-based learning, gamification, and performance tracking
  • High emotional intelligence, interpersonal fluency, and the ability to build trust across diverse teams
  • Growth mindset with a bias for action, resilience, and a touch of humor
What’s in it for You
  • Join an ambitious tech company reshaping the way people build digital experiences
  • Full-time employees receive Stock Options for the opportunity to share in the success of our company
  • Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
  • Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
  • We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
  • Company paid parental leave to care for and focus on your growing family 
  • Use your personal annual education budget to improve your skills and grow in your career
  • Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
  • An annual wellbeing stipend to care for your physical, financial, or emotional health
  • A monthly communication stipend and phone hardware upgrade reimbursement.
  • New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role must be conducted in a state in which we are currently registered to do business.

Salary Statement: The salary range displayed applies to potential hires who will work or reside in the San Francisco Bay Area if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g., JD/technology), for example.

Salary Range: 148,000 - 170,000

[This position is eligible for equity awards in accordance with the terms of Contentful’s variable compensation plans.]

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected] with any information you may have.

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

Top Skills

Content Management Tools
Enablement Platforms
Lms Systems
Salesforce
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The Company
HQ: Berlin
744 Employees
Year Founded: 2013

What We Do

Contentful is a leading composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, Ninetailed by Contentful and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations of all sizes around the world, including nearly 30% of the Fortune 500.

Why Work With Us

Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.

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