Field & Channel Marketing Manager

About ControlUp

ControlUp is the market leader in Digital employee experience (DEX) management. Our product suite enables IT Admins to be more proactive and have greater visibility into the digital experience of their users.

Our Culture

We have a fun and energetic company culture. We fly team members to fun locations across the globe. We value a culture of transparency and curiosity. This is a company with a sense of humor, where we all are hard workers, but we balance that with lots of hilarity interspersed with that hard work.

The Role

We are looking for a Field & Channel Marketing Manager with experience working in high-tech IT SaaS companies. You will play a pivotal role in developing and executing marketing strategies to support our regional sales teams and channel partners. You will work closely with cross-functional teams to drive demand generation, build strong relationships with partners, and ensure our products and solutions gain market traction.

Responsibilities:

• Strategy Development: Collaborate with sales and marketing teams to create field and channel marketing strategies that align with the company’s revenue goals and target market segments.
• Partner Program Management: Design, implement, and optimize partner programs, campaigns, and initiatives.
• Content & Campaign Management: Oversee content creation and manage lead generation programs, including virtual/in-person events, trade shows, and other marketing tactics supporting the field sales organization.
• Event Coordination: Plan and execute field events from initial planning to execution, including logistics, contract management, promotional communications, and follow-up/tracking.
• Collaboration with Partners: Work closely with channel partners, resellers, and distributors to coordinate joint marketing activities and support partner activation.
• Marketing Materials: Manage marketing materials inventory and distribution to align with the regional marketing strategy.
• Industry Events: Identify and participate in industry events and presentation opportunities to enhance brand awareness.
• Lead Generation: Align field and channel events with demand generation programs to generate marketing-qualified leads through integrated, multi-touch campaigns.
• Analysis & Optimization: Analyze results from campaigns and events, identifying opportunities for performance improvement and increased ROI.

Requirements:

• At least 5+ years of experience working in high-tech IT SaaS companies, particularly within channel marketing, with a focus on resellers, distributors, and partner programs.
• Proven experience running channels with resellers and distributors, and a strong understanding of the IT SaaS channel ecosystem.
• Demonstrated success in developing and executing demand generation campaigns, with experience in digital tactics such as e-marketing, PPC, content syndication, and webinars.
• Proficiency in CRM systems like Salesforce (SF), and marketing automation platforms such as Marketo, with experience in developing, executing, and measuring integrated marketing campaigns.
• Experience using tools to track, analyze, and improve campaign effectiveness.
• Ability to design and execute strategic marketing plans with measurable, high-impact results.
• Excellent interpersonal, writing, presentation, and project management skills.
• Strong skills in managing budgets effectively.
• Proactive and independent, with the ability to assert ideas and solicit feedback to achieve goals.