Field Brand Presentation Manager, Wholesale

Posted 10 Days Ago
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Amsterdam
Senior level
Retail • Sports
The Role
The Field Brand Presentation Manager will execute the visual merchandising strategy across multiple retail locations. Responsibilities include implementing brand guidelines, training store teams, monitoring store performance, and troubleshooting presentation challenges to enhance the consumer experience.
Summary Generated by Built In

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION: 

We are looking for a dynamic Field Brand Presentation Manager to lead and execute our brand’s in-store visual merchandising strategy across multiple retail locations across EMEA.  

In this role you will be responsible for ensuring our brand is consistently represented in our physical store fronts, leading all aspects of store displays, fixtures, product presentations and merchandising standards. In addition to this, the Field Brand Presentation Manager will also be providing guidance and training to store teams  

The ideal candidate will possess extensive knowledge of in-store retail environments and brand presentation across multiple regions  

 

MAJOR ACCOUNTABILITIES: 

  • Implement and manage the brand presentation guidelines across our network of wholesale accounts, ensuring that visual displays, signage and overall store layout align with the brand’s global standards and requirements. 

  • Establish the appropriate local network of field teams with internal and external partners to support the execution of the EMEA-wide program. 

  • Work closely with the store retail teams to maintain in store product displays and fixtures, ensuring that products are presented in an appealing and consumer focused manner that enhances the consumer experience and drives conversion.  

  • Provide training to Store teams on brand presentation techniques, visual merchandising best practices and how to maintain consistency with brand guidelines. Ensure staff is equipped to implement accordingly.  

  • Work in partnership with marketing, retail operations, merchandising teams to ensure that in-store brand presentation aligns with broader brand and company objectives. Offer constructive feedback and recommendations to both internal and store teams to refine future merchandising approaches and strategies. 

  • Act as a resource to troubleshoot brand presentation challenges across various store environments, adapting global guidelines to meet regional or market instore specific needs while maintaining brand consistency. 

  • Monitor the impact of visual merchandising efforts on store performance, using sales data and customer feedback to assess the effectiveness of the presentation. Provide regular reports on brand presentation performance linked to models and sales. 

 

REQUIREMENTS FOR SUCCESS: 

  • Bachelor’s degree in visual Merchandising, Retail Management, Design or related field is preferred. 

  • Relevant number of years of Experience in Visual Merchandising, brand presentation or retail operations. Experience in managing field-based roles or overseeing multiple retail locations would be preferred.  

  • Strong experience in implementing and maintaining visual merchandising standards across multiple retail stores. Consistent track record of maintaining a cohesive brand image and presence while adapting to different store environments.  

  • Excellent project management skills, with a demonstrated ability to handle multiple store projects simultaneously. Direct experience with managing multiple projects, timelines and deliverables with cross functional teams. 

  • Excellent project management and organization skills with impeccable attention to detail. 

  • Strong communication skills with the ability to work with a variety of internal teams, store managers and retail staff. Experience in training and coaching teams on brand presentation.  

  • A strong ability to think strategically to craft visually compelling designs and narratives that align with brand and business objectives. Ability to balance creative execution with practical retail considerations.  

  • Ability to quickly identify and resolve brand presentation challenges in a fast past environment. 

  • Ability to travel up to 30% 

BENEFITS: 

  • Discretionary Bonus Opportunity  

  • Discount on the health insurance 

  • 8% holiday allowance 

  • Flexible Working Hours 

  • Pension Scheme 

  • 25 days Annual Leave per year  

  • Up to €250 travel allowance each month 

  • Hybrid working  

  • On-site Gym 

  • Employee Discount 

  • Work from-home allowance 

  • Home working equipment 

  • Sports subscription services 

  • Flexibility to Work from Anywhere for up to four weeks per year 

  • Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support) 

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

The Company
HQ: Brighton Landing, MA
8,000 Employees
On-site Workplace
Year Founded: 1906

What We Do

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.

We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.

Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.

But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

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