FHCS Marketing Director

Working at Freudenberg: We will wow your world!

Responsibilities:

Key Responsibilities

• Ensure successful development and implementation of Country Marketing plans and KPIs (Shares, Brand Awareness, HH penetration, Innovation impact, etc..)

• Be responsible for Media (TV + Digital) strategy, efficient planning, agency management and KPI tracking

• Manage Go-To-Market and product portfolio throughout entire life cycle, based on consumer, shopper and retailer requirements

• Set appropriate strategic directions and operational plans for Product-, Digital- and Trade-Marketing

• Be the Brand(s) ambassador, responsible for brand positioning and communication, in alignment with the Global Brand Team

Additional Responsibilities

• Lead and develop the local Marketing team members and act as a people coach, based on FHCS leadership standards and guidelines and local requirements

• Monitor competitive environment, market needs and trends and give input to Regional / Global teams

• Lead the A&P budget, and maximize ROI of the assigned brand/product category portfolio

• Orchestrate the digital customer journey from planning to rollout in all relevant channels of the digital funnel until conversion, to deliver against KPIs

Organisation

• Direct line reporting: General Manager (Country)

• Dotted line reporting: Regional Marketing Lead

Interactions (internal & external)

• Senior Commercial Management

• International & Corporate Functions, e.g. Brand, Digital, Artwork, Communication

• Local Leadership Team

• Consumers, Agencies, Retail Customers, Distributors

Qualifications:

Professional Experience and Education

• degree in Business Administration or Marketing (MBA preferred)

• min. 10 years professional experience in the field FMCG Marketing

• Experience in supervising external vendors and agencies

• Experience and proven track record in Digital Marketing, Media Mgmt. and SEO, Sales experience added benefit

• fluent English

Specific Knowlegde

• up to date market and customer knowledge

• use and understanding of IRI / Nielsen data and any relevant market anlysis tools

• deep understanding of KPIs and P&L

• Brand Management, Category Management, and Project Management

• SAP

• strong competence in Microsoft Office suite

Specific Skills

• strong business communication (written and oral) & presentation skills

• organisational skills and ability to master complexity

• good leadership skills, able to think and act holistic and critical

• negotiation skills

• strong in interpersonal relationship management, working in cross-functional teams and matrix environments

• able to work in mixed teams across different functions - Team Player & International Networker

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions Limited (United Kingdom)