Feed Sales Representative

The Feed Sales Representative is focused on supporting and growing the livestock and lifestyle product portfolio. This position plays a key role in driving product demand, building strong dealer and co-op relationships, and delivering exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge. 

Key Responsibilities

• Conduct daily farmgate contacts to assess feeding programs and recommend Purina-backed solutions. 

• Develop and maintain networks across primarily equine, as well as beef cattle, small ruminant, wildlife, poultry, and companion animal operations and industry events to share best practices and drive new business opportunities

• Support sales and marketing by introducing nutritionally sound feeding recommendations and programs to new and existing clients. 

• Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.  

• Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals. 

• Develop expertise in Purina’s research, innovation, and sustainability to deliver value in customer interaction. 

• Effectively lead activities, educational events and on-site demonstrations to increase producer trust, brand awareness, nutritional value and customer loyalty. 

• Operate independently and as a team member in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor. 

• Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams. 

• Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement. 

• Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions. 

Qualifications: 

• Bachelor's degree in Animal Science or related field strongly desired. 

• Candidates with a pending bachelor’s degree or candidates who possess proven sales and industry experience may be considered. 

• 0-3 years of experience and a proven track record of success.

• Experienced in feed and ration formulations, skilled in problem solving and independent decision making 

• Strong interest in livestock care and agricultural products. 

• Excellent communication and interpersonal skills; ability to work independently and in teams. 

• Customer service or sales support experience. 

• 5-10% overnight travel plus daily travel in assigned geography.  

Competencies & Other Skills  

• Demonstrate agility, integrity, and professionalism while adapting to changing market conditions and navigating a matrix-reporting structure. 

• Exhibit excellent verbal and written communication, strong organization, and effective time management. 

• Show high internal drive, relationship-building ability, and leadership in team environments. 

• Make multiple daily sales calls to customers and prospects. 

• Engage in on-farm interactions, including animal evaluations, in all weather conditions. 

• Network within the industry to connect producers and build business relationships. 

• Lift and carry up to 50 pounds. 

• Ability to present to a team or group of peers

This is a sales role that is compensated with a target mix of base salary plus commission. Base salary is dependent upon experience/tenure and generally ranges between:

$53,000-$65,000

Target bonus is: Ten Thousand

In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.