Feed Sales Representative - Equine & Cattle

The Intermediate Level Livestock/Lifestyle Product Specialist is focused on supporting and growing the livestock and lifestyle product portfolio. This position plays a key role in driving product demand, building strong dealer and co-op relationships, and delivering exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge. 

Location: This is a remote (virtual) field-based sales position that must be located within the geographic territory of Oley Valley, PA. Willingness to travel within this territory to gain insights into the region and understand prospects.  

Species focus:   Calling on horse and cattle owners to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.

Key Responsibilities: 

• Make 25+ farms and facilities visits each week to assess feeding programs and recommend solutions 

• Drive sales by introducing new feed products to customers and supporting existing customers 

• Drive relationships with dealers, co-ops, and Purina experts 

• Lead educational events and demos to promote products and strengthen customer loyalty 

• Manage customer data and use analytics tools to deepen market knowledge 

• Collaborate with internal teams and stakeholders, participate in meetings and training, and share feedback for continuous improvement 

• Coordinate logistics and event materials with dealers and cross-functional teams 

• Grow and apply business and industry skills to execute sales plans and growth opportunities 

• Pursue ongoing professional development and adapt to changing needs 

Qualifications (Required):  

• Highschool diploma or equivalent  

• 3 to 5 years industry experience or farm experience equivalent to sales experience or education  

• Solid understanding of the industry, sales practices, or Purina products 

• Proven ability to build relationships and network to grow business 

• Strong sales drive with experience making frequent customer calls 

• Skilled in problem-solving and independent decision-making 

• Excellent communication, organization, and time management skills 

Qualifications (Preferred): 

• Bachelor’s degree in Animal Science, Agriculture, Agribusiness, or a related field preferred 

• Ability to formulate feed related to Grass Cattle

• High internal drive, a natural ability for relationship building, and leadership in a team environment. 

Competencies & Other Skills  

• Adapt to changing market conditions with professionalism and integrity 

• Communicate clearly and organize work effectively 

• Build strong relationships and show leadership in teams 

• Make daily sales calls and interact with customers in various environments 

• Network within the industry to grow business 

• Lift and carry up to 50 pounds as needed 

• Deliver effective presentations 

• Work professionally with people at all levels 

• Solve problems quickly and effectively 

• Demonstrate agility and integrity in all interactions 

• Show initiative and think creatively to address challenges 

• Willingness to travel overnight (5–10%) and daily within assigned territory 

This is a sales role that is compensated with a target mix of base salary plus commission. Base salary is dependent upon experience/tenure and generally ranges between:

$59,000 - $73,000

Target bonus is: Fifteen Thousand

In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.