Feed Content Specialist

About the Role

CBR is the #1 entertainment website and publishes up-to-the-minute news on blockbuster movies, TV shows, video games, comic books, music and other forms of entertainment. 

We are looking for an experienced Feed Specialist with a proven track record of creating and optimizing viral editorial content that performs strongly on platforms like Google Discover and other content feeds. This role blends ideation, writing, editing, and analytics-driven strategy across our core entertainment verticals: Movies, TV, Superhero, and Anime.

Key Responsibilities

• Content Creation & Editing: Write and edit engaging, high-quality viral articles optimized for feed distribution, with a strong emphasis on entertainment trends.
• Ideation: Generate timely and relevant story ideas that align with trending topics, audience interests, and platform algorithms.
• Optimization for Discover & Feeds: Leverage platform best practices and performance insights to maximize visibility and engagement. Identify opportunities to distribute our content across leading syndication platforms (Apple News, Flipboard, MSN, SmartNews, etc.)
• Analytics-Driven Strategy: Monitor traffic, CTR, and engagement metrics to guide editorial decisions and refine content strategy.
• Trendspotting: Stay ahead of industry developments, pop culture moments, and algorithm shifts to capture viral opportunities.
• Collaboration: Work closely with editorial leadership and cross-functional teams to align content strategies with brand goals.
• Negotiating: Negotiating the best possible terms with platform partners and the highest possible rev shares for the ones on a rev share model
   

Qualifications

• 3-5 Years Proven editorial experience at a well-known digital publication, ideally in entertainment (Movies, TV, Superhero, Anime).
• Demonstrated success with viral content that has performed well on Discover, news aggregators, or content feeds.
• Strong editorial judgment with the ability to identify shareable, clickable, and timely stories.
• Experience using analytics tools (Google Analytics, internal dashboards, etc.) to inform decisions.
• Excellent writing and editing skills, with a knack for crafting compelling headlines.
• Passion for entertainment culture, particularly film, TV, anime, and fandom-driven communities.
   

Nice-to-Have

• Knowledge of audience development strategies. 
• Experience managing or mentoring writers in a fast-paced editorial environment.
• Familiarity with multimedia content formats (video, social, newsletters).
   

Why Join Us?
This is a unique opportunity to play a key role in shaping viral content strategy for a leading digital publication in the entertainment space. You’ll combine creativity with data-driven insights to produce content that informs, entertains, and engages millions of readers worldwide.
 

How to Apply​

 If you are interested in this role, please send us the following documentation by uploading it in the relevant fields below: 

• Your CV 
• A cover letter 

Our hiring team will review your application and contact you if we believe that your experience could be a match for this role. 

Please note that a writing evaluation  may be required as part of our application process. 

CBR is part of the Valnet Publishing Group. 

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Valnet , founded in 2012, is a global digital publishing and media investment Company that owns and operates over 25 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle and travel. 

Valnet is committed to producing premium content, and we therefore require all our contributors to adhere to our Editorial Standards, including a prohibition on using Artificial Intelligence.