FedNow Go-to-Market Product Specialist

Posted 2 Days Ago
Be an Early Applicant
12 Locations
In-Office
118K-177K Annually
Mid level
Fintech • Payments • Financial Services
The Role
Supports go-to-market planning and execution for FedNow product features and launches. Coordinates Product, Marketing, Sales, and Operations teams; develops customer-centric messaging and educational content; manages launch schedules and deadlines; supports industry engagements, webinars, and training; researches customer personas and competitors; and improves business development processes.
Summary Generated by Built In
CompanyFederal Reserve Bank of Boston

Federal Reserve Financial Services (FRFS) delivers a suite of payments services to financial institutions via FedLine® Solutions, FedNowSM, Fedwire®, National Settlement Service (NSS), FedCash®, FedACH® (Automated Clearing House), and Check Services. We are currently leading a strategic effort to transform FRFS to a national, enterprise-focused organization. Through our evolved structure, we will meet the needs of the marketplace for new products and services more quickly, seek to provide a more robust and unified customer experience across our financial service offerings, and create new career growth opportunities for FRFS staff.
The Federal Reserve has developed a new interbank 24x7x365 real-time gross settlement (RTGS) service with integrated clearing functionality, called the FedNow Service. This service enables financial institutions to provide their customers with the ability to send and receive payments any time, any day, and have full access to those funds within seconds. This position is a unique opportunity to be part of this mission-critical Federal Reserve initiative that is transforming the payments landscape in the United States.
The FedNow Go-to-Market Product Specialist is a pivotal member of the FedNow Product Business Development team. The Business Development team serves as a bridge between the FedNow product organization and FRFS’s customer-facing teams (i.e. Marketing, Sales, Onboarding, Operations, and Industry Relations). The team is responsible for a complex portfolio of responsibilities, including but not limited to product portfolio management, product positioning and messaging, feature release planning, go-to-market communications, customer engagements, speaking engagement support, and internal stakeholder management.
The Go-to-Market (GTM) Product Specialist will serve a critical role in helping to plan and execute product and feature launches from conception through completion. This person will collaborate with Product, Marketing, Sales, and Operations to shape launch strategies to deliver a positive customer experience, create content that drives engagement, and coordinate complex projects across departments.

Key Responsibilities may include: 

  • Support the successful launch of new features by facilitating alignment across teams and sharing information to foster internal readiness. 

  • Develop compelling, clear, customer-centric messaging for new product features and launches by coordinating and drafting stakeholder communications 

  • Manage the go-to-market feature portfolio to support on-time delivery by coordinating launch plans and tracking deadlines. 

  • Represent the team in industry engagements, contributing to speeches, presentations, and panels that elevate the FedNow brand. 

  • Organize and lead webinars and training sessions, ensuring impactful delivery and customer follow-up. 

  • Develop and update learning resources—guides, tutorials, FAQs, and web content—that empower customers and stakeholders and ensure consistency and clarity across all platforms. 

  • Research customer personas and competitive landscape to inform and refine messaging strategies.  

  • Identify, implement and scale operational process improvements within the business development team. 

 

Qualifications 

  • Bachelor’s degree and 3-5 years’ experience in marketing, product support, business development, operations, or project coordination. 

  • Strong written and verbal communication skills, with a talent for translating complex concepts into accessible content and communicating with a variety of stakeholders 

  • Strong organizational skills and attention to detail, with demonstrated project management skills, including the ability to move projects forward independently and on time. 

  • Hands-on and execution oriented 

  • Comfortable navigating ambiguity with a proactive approach to problem-solving and a willingness to figure things out 

  • Eagerness to contribute fresh ideas and drive meaningful outcomes as part of a dynamic team. 

  • Creative, strategic thinker, who thrives in collaborative environments  

  • Developing business acumen with strong interpersonal skills  

  • Knowledge of the payment landscape a plus  

 

 LOCATION:

  • The selected candidate will reside within a reasonable commuting distance defined by the employing Reserve Bank and will work full-time onsite.  

  • Eligible Locations for Hire:  Boston, MA- New York, NY- Philadelphia, PA- Cleveland, OH- Richmond, VA- Atlanta, GA- Chicago, IL- St. Louis, MO- Minneapolis, MN- Kansas City, MO- Dallas, TX- San Francisco, CA 

SALARY:

The Federal Reserve believes in salary transparency. The final salary and offer will be determined by the applicant’s background, skills, internal equity, and alignment with market data. Whether you’re developing into the job or are a more seasoned candidate, we aim to pay competitively. The salary range for this position is $118,100-$177,100. If you reside outside of the 1st District (Boston), you may be hired by your local Federal Reserve District and compensation will follow Hiring District's range and policy.

The Federal Reserve Bank of Boston is committed to provide equal employment opportunities to all persons without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, or military service.

    

All employees assigned to this position will be subject to FBI fingerprint/ criminal background and Patriot Act/ Office of Foreign Assets Control (OFAC) watch list checks at least once every five years.    

For this job, any offer of employment is contingent upon successfully passing a two-phase security screening. The first phase consists of the satisfactory completion of a physical examination (including a drug screening), reference checks, and a security investigation consisting of credit and criminal history checks. 

The second phase, which might not be complete until after you begin working at the Reserve Bank, is an additional risk-based security screening determined by the risk rating of the position.  Depending upon the sensitivity of the position, this phase may include, and is not limited to, work and residency eligibility verification, and personal interviews with the candidate, references, and prior employers.  

All applicants must have resided in the United States for at least three (3) years.

 

Full Time / Part TimeFull time

Regular / TemporaryRegular

Job Exempt (Yes / No)Yes

Job CategoryProject/Product Management Family Group

Work ShiftFirst (United States of America)

The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.

Always verify and apply to jobs on Federal Reserve System Careers (https://rb.wd5.myworkdayjobs.com/FRS) or through verified Federal Reserve Bank social media channels.

Privacy Notice

Skills Required

  • Bachelor's degree
  • 3-5 years of experience in marketing, product support, business development, operations, or project coordination
  • Strong written and verbal communication skills
  • Ability to translate complex concepts into accessible content
  • Strong organizational skills and attention to detail
  • Demonstrated project management skills
  • Ability to move projects forward independently and on time
  • Hands-on and execution-oriented approach
  • Proactive problem-solving skills and comfort navigating ambiguity
  • Strong interpersonal skills and developing business acumen
  • Knowledge of the payments landscape
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The Company
Kansas City, MO
2,289 Employees

What We Do

This page is dedicated to Federal Reserve System career and employment related information only. Comments not pertaining to Fed recruiting will be removed. The Fed - Make a world of difference in the global economy OUR BANK has one of the most recognizable brands around the world. The Federal Reserve is the central bank of the United States—one of the world's most influential, trusted and prestigious financial organizations. The Federal Reserve is charged with the important mission of promoting a strong economy and a stable financial system and fulfills this responsibility by formulating national monetary policy, supervising and regulating banks and bank holding companies, and providing financial services for banks and the U.S. government. OUR PEOPLE are diverse in background and ideas, which allows for ongoing creativity and innovation. Ultimately, they are the ones who push our high-performance, exchange-driven culture forward. Why Our People Choose Us: Our reputation precedes us There will always be room for personal growth Our people are first You’ll find the right balance Your responsibilities will be meaningful We hope that you will be our future colleague. Find your preferred locations around the United States and explore the breadth of opportunity available at the Federal Reserve. Atlanta https://www.frbatlanta.org/ Boston http://www.bostonfed.org/ Chicago https://www.chicagofed.org/ Cleveland https://www.clevelandfed.org/ Dallas http://dallasfed.org/ Kansas City https://www.kansascityfed.org/ Minneapolis https://www.minneapolisfed.org/ New York http://www.newyorkfed.org/ Philadelphia https://www.philadelphiafed.org/ Richmond https://www.richmondfed.org/ San Francisco http://www.frbsf.org/ St. Louis https://www.stlouisfed.org/ Board http://www.federalreserve.gov/

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