The Senior Product Marketing Manager will lead the digital customer experience for Farmers' product solutions.
This role will lead enterprise stakeholders to develop product strategies, with a focus on emerging technologies that will enable customer-experience transformation and digital innovation.
Essential Job FunctionsCommand digital product solutions, while inspiring the vision and thought leadership on emerging technologies (AI, AR/VR, and Connected Devices)/development methods and their application.
Evaluate enterprise opportunities, scoping, and delivery of prototypes/POCs/MVPS.
Lead key transformation initiatives, with cross-functional teams, prioritizing work in backlogs, and drive for products that deliver to Farmers experience expectations.
Drive a test and learn environment by enabling new capabilities through innovation.
Proficiently lead conversations with the executive management within the organization, and inspire clear ideas and actions.
Collaborate with enterprise stakeholders to develop marketing requirements and detailed use cases/user stories.
Partner closely with IT and operations to develop, manage and execute a detailed product roadmap that delivers on the needs of our customers. Serve as an integrator between business needs and technology solutions, helping to deliver tools and methodologies to align with Marketing goals and objectives.
Responsible for defining strategy, requirements, prototyping, testing, training, support procedures, communications and implementation.
Track innovation trends within the insurance industry and monitor digital growth in other verticals.
Create competitive benchmarks to articulate benefits based on enhancements or new capabilities.
Explore emerging technologies and provide proactive marketing and data insights to optimize opportunities that benefits customer experience.
Make recommendations on short term and long term roadmaps that aligns with the Customer Strategy and Marketing goals.
Conduct competitive landscape assessments to guide product development and go-to-market strategies.
Define measurement strategies and reporting requirements to manage the effectiveness, and is responsible for successful delivery and ongoing performance management.
Measure and report on digital marketing data and KPI’s and provide insights and business recommendations to business counterparts.
RequirementsExperience Requirements
Six plus years of program management/digital product and delivery related experience preferred.
Five plus years extensive relevant Product Marketing Experience in consumer applications.
Advanced project and process management experience. Agile experience preferred.
Proficient in: Microsoft Office (MS Word, Excel, Outlook, PowerPoint) required.
Agile Management Tools (Jira, Rally) preferred.
Experience in developing user stories and requirement documents.
Self-motivated with high degree of initiative and excellent follow-up skills, along with strong analytical and problem-solving skills.
Strong business acumen and communication skills.
Education RequirementsHigh school diploma or equivalent required.
Bachelor’s degree preferred in relevant field with MBA preferred, or equivalent combination of education and experience.
English level: Fluent (will be tested).
Benefits
✔️ Competitive salary & benefits package.
✔️100% remote work.
✔️ Inclusive and collaborative work culture.
Capgemini Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capgemini and has not been reviewed or approved by Capgemini.
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Healthcare Strength — Health coverage is positioned as comprehensive, spanning medical, dental, and vision alongside life and AD&D options. Additional wellbeing supports like employee assistance programs, gym discounts, and pet insurance broaden the value beyond core insurance.
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Parental & Family Support — Family-related benefits include maternity/paternity leave and broader family-forming support such as fertility and surrogacy assistance in some locations. Inclusive caregiving supports like back-up child and elder care and out-of-state medical travel are also highlighted.
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Equity Value & Accessibility — Equity participation is available through recurring employee share ownership or purchase programs, creating a longer-term wealth-building option in addition to salary. Eligibility and local access can vary, so confirming participation windows and requirements is important.
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Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
