Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Requirements
About the Role
We are seeking aMarketing Consultant II to execute lead-nurture campaigns and optimize digital experiences for auto and home insurance products.
In this role, you will manage multi-channel campaigns across email, SMS, and direct mail, helping improve customer engagement, quote completion, lead conversion, and policy sales. You will collaborate with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, and channel partners to deliver accurate, compliant, and results-driven campaigns.
This opportunity is ideal for a hands-on marketing professional who combines campaign execution, customer journey thinking, project management, and data-driven optimization.
What You’ll Do
- Manage end-to-end lead-nurture campaigns across email, SMS, direct mail, and other customer touchpoints.
- Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch.
- Optimize customer journeys through improved personalization, messaging, timing, and channel coordination.
- Develop B2C acquisition content and B2B sales-enablement materials from concept through production.
- Partner with cross-functional teams, agencies, and vendors to deliver campaigns accurately, on time, and within budget.
- Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch.
- Monitor engagement, lead progression, quote completion, conversion, and marketing ROI.
- Translate campaign data and customer insights into actionable recommendations.
- Develop test-and-learn plans to improve messaging, response rates, and customer experiences.
- Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Fluent English proficiency.
- 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management.
- Experience managing multi-channel campaigns from planning through launch and performance analysis.
- Strong project management, stakeholder management, and cross-functional collaboration skills.
- Experience with audience segmentation, content development, campaign testing, and quality assurance.
- Ability to analyze campaign performance and recommend data-driven improvements.
- Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices.
- Experience working with agencies, vendors, sales teams, and internal business partners.
- Strong organizational, communication, problem-solving, and attention-to-detail skills.
- Knowledge of marketing compliance and brand-review processes is preferred.
- Experience in insurance or financial services is a plus.
Benefits
Competitive compensation and benefits package:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally renowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
Note: Benefits differ based on employee level.
By applying for this position, candidates acknowledge and agree that:
• Personal Data Processing: The personal data provided during the recruitment and selection process will be collected, processed, and retained for legitimate recruitment and compliance purposes, in accordance with applicable data protection and privacy laws and FBS internal policies.
• Legal Authorization to Work: Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire. FBS does not sponsor or obtain work authorization unless explicitly stated.
• Exclusivity of Employment and Conflict of Interest: Upon acceptance of an offer and during employment with FBS, employees will not be permitted to engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fully disclosed and formally reviewed in accordance with FBS internal conflict‑of‑interest and external engagement policies prior to the start date or as soon as such circumstances arise.
Failure to comply with these conditions may impact the hiring decision or employment continuation.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Fluent English proficiency
- 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management
- Experience managing multi-channel campaigns from planning through launch and performance analysis
- Strong project management, stakeholder management, and cross-functional collaboration skills
- Experience with audience segmentation, content development, campaign testing, and quality assurance
- Ability to analyze campaign performance and recommend data-driven improvements
- Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices
- Experience working with agencies, vendors, sales teams, and internal business partners
- Strong organizational, communication, problem-solving, and attention-to-detail skills
- Knowledge of marketing compliance and brand-review processes
- Experience in insurance or financial services
Capgemini Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capgemini and has not been reviewed or approved by Capgemini.
-
Healthcare Strength — Health coverage is positioned as comprehensive, spanning medical, dental, and vision alongside life and AD&D options. Additional wellbeing supports like employee assistance programs, gym discounts, and pet insurance broaden the value beyond core insurance.
-
Parental & Family Support — Family-related benefits include maternity/paternity leave and broader family-forming support such as fertility and surrogacy assistance in some locations. Inclusive caregiving supports like back-up child and elder care and out-of-state medical travel are also highlighted.
-
Equity Value & Accessibility — Equity participation is available through recurring employee share ownership or purchase programs, creating a longer-term wealth-building option in addition to salary. Eligibility and local access can vary, so confirming participation windows and requirements is important.
Capgemini Insights
What We Do
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
