Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Role Description:
Team Function:
- This position would sit within the SEO & GEO team as a larger part of our Digital Acquisition & Growth Marketing team.
Role Description - Candidate will focus on GEO (generative engine optimization) and SEO (search engine optimization) strategies with the goal of increasing Farmers.com visibility across LLM/AI search such as Google AIO, ChatGPT, Perplexity, etc.
- Efforts will focus on both onsite improvements as well as offsite improvements including obtaining external citations.
- Actively performs outreach efforts to relevant sites and is able to articulate our goals and asks for each project.
- Responsible for executing action plans on deadline, connecting with other teams to complete projects, reporting on project status, benchmarking, and report building.
- Works on complex projects and executes on results-oriented solutions for organic and AI search.
- Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
- Develops project plans, schedules and measures project success.
- Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
- Executes on detailed tasks, project deliverables and schedules throughout the project development.
- Identifies project risks and priority issues.
Requirements
English Proficiency
- Fluent
Other Critical Skills
- Search Engine Optimization
- GEO - Advanced
- Digital PR - Intermediate
Software / Tool Skills
- Brightedge
- Semrush
- Ahrefs
- seoClarity
- Google Lighthouse
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance
Capgemini Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capgemini and has not been reviewed or approved by Capgemini.
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Healthcare Strength — Health coverage is positioned as comprehensive, spanning medical, dental, and vision alongside life and AD&D options. Additional wellbeing supports like employee assistance programs, gym discounts, and pet insurance broaden the value beyond core insurance.
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Parental & Family Support — Family-related benefits include maternity/paternity leave and broader family-forming support such as fertility and surrogacy assistance in some locations. Inclusive caregiving supports like back-up child and elder care and out-of-state medical travel are also highlighted.
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Equity Value & Accessibility — Equity participation is available through recurring employee share ownership or purchase programs, creating a longer-term wealth-building option in addition to salary. Eligibility and local access can vary, so confirming participation windows and requirements is important.
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What We Do
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
