The Role
Conduct trend forecasting and market research across runway shows, social media, and consumer data to inform product, pricing, and positioning. Produce competitor analysis, mood boards, and actionable insights for designers and marketing teams; present findings and support product lifecycle decisions.
Summary Generated by Built In
- Identifying and forecasting upcoming trends in fashion, textiles, colors, and silhouettes by analyzing runway collections and cultural shifts.
- Collecting and analyzing data from various sources such as fashion shows, social media, consumer reports, and market trends.
- Identify target audience preferences and evolving needs
- Support pricing, positioning, and product lifecycle decisions
- Collaborate closely with designers and marketing teams to translate research findings into actionable insights and recommendations.
- Conducting competitor analysis and presenting findings to stakeholders.
- Curate mood boards that define the seasonal aesthetic for designers and merchants.
- Perform any other task as assigned by the management
SKILLS
- Strong analytical and research skills
- Deep understanding of fashion trends and consumer behavior
- Ability to interpret data and translate into actionable insights
- Proficiency in research tools and Microsoft Office (Excel, PowerPoint)
- Strong presentation and communication skills
- Commercial awareness and strategic thinking
EDUCATION
- Bachelor’s degree in Fashion, Marketing, Business, or a related field
- 2-5 years of experience in fashion research, trend analysis, or market intelligence
- Experience within retail, luxury, or fashion industry is preferred
BEHAVIOURAL COMPETENCIES
- Passionate about fashion, design, art, culture, and luxury
- Excellent communication skills
- Creative and curious mindset
- Detail-oriented and highly organized
- Proactive and self-driven
- Strong collaboration and management skills
- Critical thinking, and attention to detail
Skills Required
- Bachelor's degree in Fashion, Marketing, Business, or related field
- 2-5 years of experience in fashion research, trend analysis, or market intelligence
- Proficiency in research tools and Microsoft Office (Excel, PowerPoint)
- Strong analytical and research skills
- Deep understanding of fashion trends and consumer behavior
- Strong presentation and communication skills
- Commercial awareness and strategic thinking
- Experience within retail, luxury, or fashion industry
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The Company
What We Do
Scalein helps businesses across Africa hire top talent, streamline operations, and grow through integrated recruitment, outsourcing, practical training, and growth consultancy. It connects clients with high-quality, pre-vetted professionals, provides operational teams that reduce the burden of hiring and management, develops workforce and leadership skills, and helps businesses identify opportunities, resolve bottlenecks, and build scalable systems and processes for sustained, measurable growth.
