Job Description
As the Fashion PR & Communications Manager, you contribute to added customer value, a strong brand and increased fashion perception by being responsible of Fashion PR & Showroom development and adapting internal communications to the sales market needs. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work by building and maintaining relationships with key media, influencers, celebrities and opinion leaders together with the Fashion PR Manager - NEA and Showroom team. You collaborate closely with the other teams in Customer Activation team to be able to find synergies and maximize the effect of our earned communication.
You have a strong brand focus and are insight- and data-driven with ability to drive results and work towards goals. You have a proven track record of creating results within the area of Fashion PR & Communications through locally adapted plans and strategies. With your experience within the industry and insight-driven mindset, you find innovative ways to engage our customers and stakeholders. You know how to create results by leading others with an ambitious and pragmatic approach.
Key responsibilities
- You are responsible for setting the sales market Fashion PR strategy and tactics, aligning your beliefs together with the PR Manager – NEA.
- Drive execution of activity plans and create results by ensuring sales market objectives in order to strengthen the H&M brand and fashion perception, both short- and long-term.
- Develop and build a network of H&M Ambassadors on a sales market level through maintaining and building a strong local relationship with media, influencers, celebrities & opinion leaders to proactively get earned product placements and present latest collection and news connected to the planned influencer activations together with the Fashion PR & Showroom team.
- Execute and follow up on regional & global Communications plan to effectively spread H&M’s messages to our own colleagues, complementing plans when relevant from a sales market perspective.
- Ensure close collaboration with the Fashion PR & Showroom team to maximize synergies between paid and earned relationship, collaborating with media agencies to secure quality and on-brand execution in all we do.
Qualifications
To be successful in the role as the Fashion PR & Communications Manager, you should have a strong brand focus and are insight and data driven, with proven ability to drive results and work towards goals. You know how to create results by leading others with an ambitious and pragmatic approach. You have a proven track record of creating results within the area of Fashion PR & Communications through locally adapted plans and strategies. With your experience within the industry and insight-driven mindset, you find innovative ways to engage our customers and stakeholders.
What you need to succeed:
- Communication, Marketing or business degree/relevant experience.
- You understand the importance of community and relationship building with fashion insiders (ambassadors, media, VIP, influencers).
- Strong experience working with fashion stakeholders, positioning brands within fashion while maintaining a customer-focused communication.
- You have a deep understanding of synergies between owned, paid & earned media.
- Excellent communication skills, including fluent written and spoken English and Japanese. Knowledge in other languages is meriting.
Additional Information
This is a full-time position, reporting to the PR Manager - NEA.
This position is based in Tokyo, Japan.
Apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through career page.
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
