Fashion Marketing Manager

Location: Panamá, Panamá City

Contract: Full-time and permanent position

YOUR ROLE @CHANEL

The Fashion Marketing Manager will support the long-term development of the business through the definition and implementation of a client development strategy for the market, leveraging on client intelligence and data analysis to design an effective client engagement journey.

As part of the fashion team, you will infuse the standards of the House in terms of client service and brand image across the organization. Equipped with strong communication skills, being highly organized and a dynamic team player you will engage the relevant local and regional teams into providing strong results for the local strategy.

WHAT IMPACT YOU CAN CREATE AT CHANEL

Clientelling & Client intelligence

• Build a robust clientelling community within the market and help develop the boutique team in terms of client experience and services.
• Set a clientelling program for the boutique & by FA and constantly monitor KPI results with the team.
• Analyze and share monthly customer indicators to support a better understanding of the customer journey and development opportunities.
• Share customer listings to boutique (new customers, best customers, etc.) to support the team in the implementation of the engagement touchpoints.
• Onboard and keep developing the boutique team with the use of our clientelling tools.
• Monitor objectives related to recruitment (lead creation & conversion, etc.) and the capture of customer contact details.

Client Engagement

• Design client engagement journeys by segment of client with relevant touchpoints.
• Support Boutique in the elaboration of their gifting strategy and secure the order of the gifts for each moments & collection in consideration of the budget.
• Implement synergies with the F&B and W&FJ team through collaborations and client experiences. 

Client Communication

• Adapt Global client communication calendar to local needs and secure availability of print & digital assets.
• Animate the FA in their 1-1 communication with clients: with supporting targeting recommendation, tools & script recommendations.
• Define the 1-many communications strategy and collaborate with digital team for the implementation at the right time to the right audience. Analyze campaigns results provided by digital team.

Client Events & Experiences

• To propose and produce fashion events in line with market ambitions and brand image. Engage the relevant teams and collaborate actively in the definition & implementation of the events.
• To build a yearly event calendar to engage different profile of clients with the appropriate tone in line with the overall engagement strategy, working in close collaboration with the Swiss product team and the local boutique to define it.
• To design and implement VIC experiences for top clients locally and internationally.
• To orchestrate 360° plans thus coordinating Fashion activities with the other departments (PR, Media, training, merchandising) and keep close relationship with other divisions infusing One House mindset.

Budget Management & Budget Presentations:

• Build A&P budget for the market with right level of investment to support the strategic ambitions, along the Head of Fashion and Swiss Marketing teams.
• Follow-up on the budget consumption along the year and secure end of year landing.

YOU ARE ENERGIZED BY 

• Marketing tools at the services of the sales team to improve our communication strategy
• Event plannings and organizing driven by positive results
• CRM and Digital tools implementation and follow up to drive sales and improve client experiences
• Identifying additional marketing opportunities align with the brand values for test and learn trials
• A love for people management and socializing opportunities

WHAT YOU WILL BRING TO THE ROLE 

• 5+ years of experience in Marketing, Retail or Business experience that will help you demonstrate responsiveness in a dynamic and demanding environment.
• Must be fluent both in English and Spanish
• A passion for fashion luxury and strong communication skills that will help you thrive in day-to-day activities with different people profiles.
• At least a bachelor’s degree in in Marketing, business administration, business, sales or related field.
• Proficiency level using Microsoft Excel.
• Having creativity and problem-solving capabilities, along with an outspoken personality, are also important in ensuring the positive results of the overall marketing strategy.
• Technology savvy and digital trend awareness.
• Also, demonstrable skills in organization, communication, teamwork, prioritization of tasks, results-oriented, people management, and advanced MS Office Suite.

WHAT YOU WOULD GAIN FROM THIS EXPERIENCE 

• Having a firsthand experience at implementing a marketing strategy for a luxury brand in a local market. You will have the chance to deploy and monitor new digital tools in a retail operation, along with a better understanding of the customer journey from start to finish.
• Event planning and execution at the most detail-oriented level to guarantee an elevated customer experience.
• The opportunity to think outside the box to adapt local implementations while maintaining quality and global brand standards at the heart of every touchpoint in the customer journey. 

WHAT YOU WILL LEARN / WHAT CHANEL CAN OFFER YOU 

• A fun and dynamic role, within a very stable company, with potential growth opportunities inside a global leading fashion brand.
• The chance to work with a diverse local team that constantly learns and navigates through the market’s context, along with the support of Regional/Global offices to guide you in key activities. 

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.