Fashion Marketing Intern - January 2027

Posted One Month Ago
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Genève, CHE
In-Office
Internship
Retail
The Role
Support marketing activities for Swiss boutiques including client data analysis (KPIs/CRM), client communication campaigns, clienteling tool adoption, event logistics and execution, gifting strategies, mystery shopping coordination, and competitive monitoring to enhance client experience.
Summary Generated by Built In

Your Impact @ Chanel

As a Fashion Marketing Intern, you will play a key role in supporting marketing activities, animating client strategy and organizing events for the Swiss boutiques. You will help reinforce the client experience and ensure the excellence of CHANEL’s image in Switzerland.

Your Missions

Client Intelligence & Engagement

  • Assist in collecting, analyzing, and sharing client data (KPIs, CRM, reporting) to identify development and personalization opportunities.

  • Consolidate and distribute client lists (new, top, prospects) to support boutique activation.

  • Support the definition and follow-up of clienteling objectives and help implement actions with retail teams.

  • Participate in the creation or update of training materials and support users in adopting digital clienteling tools.

  • Provide simple recommendations to improve client engagement based on analysis and feedback.

Client Communication & Engagement

  • Consolidate communication needs for each collection (physical and digital tools).

  • Coordinate and analyze client communication campaigns (1-to-1, 1-to-many), share results and recommendations.

  • Support the roll-out of gifting strategies and in-boutique services.

  • Participate in coordinating Mystery Shopping waves.

  • Update online boutique pages.

Events & Client Experience

  • Support implementation of the client activation calendar and events organization (cocktails, boutique experiences, collection launches).

  • Contribute to event production: i logistics, gifting, suppliers selection & coordination, communication assets, hospitality, and post-event follow-up.

  • Consolidate feedback and conduct competitive monitoring.

  • Competitor’s market research

  • Continuous update of the market portfolio: venues, vendors, and others.

Profile

  • Master’s level student (business school or university), with a strong interest in fashion and luxury

  • Previous experience (internship or project) in marketing, events, or client data analysis

  • Excellent analytical skills (KPI, CRM, reporting)

  • Highly organized, detail-oriented, and rigorous

  • Proactive, team player, with strong interpersonal skills

  • Fluent in French and English, German is a plus.

Job Conditions:

An internship agreement is mandatory for this position and must meet the following conditions:

  • The internship must be part of your study program.
  • The internship must be required for the completion of your degree.
  • The internship must be validated by the award of academic credits.

Job Information:

  • Contract: Full-time internship (100%) and in-person
  • Start date: January 4, 2027
  • Duration: 6 months
  • Working days: 5 days a week, Monday to Friday
  • Location: Geneva
  • Fluent in French and English
  • A plus: German

Skills Required

  • Master's level student (business school or university)
  • Internship must be part of study program
  • Internship must be required for degree completion
  • Internship must be validated by academic credits
  • Previous experience (internship or project) in marketing, events, or client data analysis
  • Excellent analytical skills (KPI, CRM, reporting)
  • Highly organized, detail-oriented, and rigorous
  • Proactive, team player, strong interpersonal skills
  • Fluent in French and English
  • German language skills
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The Company
HQ: London
16,825 Employees

What We Do

CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products. Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship. It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation. At the end of 2019, CHANEL employed more than 28,000 people across the world.

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