The Role
Lead FIFA Women’s World Cup 2027 fan information across websites, apps, CRM, chatbots, FAQs, WhatsApp, and other digital channels. Manage content governance, publishing workflows, information hubs, fan guides, operational messaging, and large-scale communications. Coordinate stakeholders across ticketing, venues, transport, safety, marketing, and host cities while partnering with technology teams to improve digital capabilities. Monitor feedback and engagement to optimize fan communications and document best practices.
Summary Generated by Built In
FIFA has established a Local FIFA Subsidiary in Brazil to work together with FIFA Zurich to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ (“FWWC2027”) that for the first time ever, is hosted in South America in Brazil. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.
Please submit your CV in English, as it will be reviewed by an international team.
Please submit your CV in English, as it will be reviewed by an international team.
THE POSITION
Reporting organisationally to the Head of Brand, Marketing and Promotions and the Senior Digital Marketing Manager (FIFA27), the Fan Information Manager will be a key member of the FIFA Women's World Cup Brazil 2027™ Digital Marketing team and will work in close collaboration cross-functional teams across different Functional Areas to deliver accurate, timely and engaging fan information across FIFA's owned digital ecosystem.
KEY RESPONSIBILITIES
- Lead the planning, delivery and continuous evolution of the FIFA Women's World Cup 2027™ Fan Information programme, ensuring accurate and timely operational information is available across all Host Cities and tournament venues.
- Manage the end-to-end content lifecycle for fan-facing information across FIFA.com, the FIFA Women’s World Cup Brazil 2027™ App, CRM email campaigns, chatbots, FAQs and other owned digital platforms.
- Develop and maintain governance, editorial standards, publishing workflows and approval processes for multilingual fan information across all digital channels.
- Oversee the development and maintenance of the centralised Information Hub, ensuring it serves as the single source of truth for tournament information.
- Lead the planning and execution of large-scale fan communications, including Know Before You Go campaigns, lifecycle CRM journeys and matchday operational messaging.
- Coordinate real-time operational messaging across digital platforms, including WhatsApp, providing timely updates relating to transportation, weather, venue operations, accessibility, security and other tournament information.
- Develop digital fan guides, educational content, FAQs and campaign assets that translate complex operational information into clear and accessible fan experiences.
- Partner closely with Digital Product and Technology teams to enhance publishing workflows and implement new digital capabilities that improve the fan experience.
- Collaborate with Ticketing, Communications, Marketing, Venue Management, Transport, Fan Services, Hospitality, Safety & Security, Host Cities and other tournament stakeholders to ensure operationally accurate and consistent fan communications.
- Drive cross-functional project management across multiple concurrent workstreams, ensuring delivery against key tournament milestones.
- Lead knowledge management initiatives by documenting processes, improving operational efficiencies and capturing best practices for future FIFA tournaments.
- Monitor fan feedback, digital engagement and operational insights to continuously improve fan information products and communications.
- Ensure close collaboration and content optimisation with colleagues across the wider Digital Marketing team, supporting an integrated fan experience across all FIFA owned-and-operated platforms.
YOUR PROFILE
Education & Qualifications
- Related bachelor's degree or a similar level of higher education.
- Exceptional organisational skills with strong attention to detail.
- Strong problem-solving ability with a solution-oriented mindset.
- Ability to manage multiple priorities and perform effectively under pressure.
- Experience working within international and cross-cultural environments is advantageous.
Work Experience
- Strong experience in digital content, communications, fan information, digital marketing or a related discipline, preferably within major sporting events or international organisations.
- Demonstrated experience managing complex, cross-functional projects involving multiple stakeholders.
- Experience delivering content across websites, mobile applications, CRM platforms and other digital communication channels.
- Strong understanding of digital content management systems, publishing workflows and content governance.
- Experience translating operational information into clear, user-focused digital content.
- Excellent stakeholder management and collaboration skills across operational, technical and marketing teams.
- Proven track of developing and maintaining complex content ecosystems.
Technology
- Experience/Proficiency with:
- Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams).
- Content Management Systems (CMS).
- CRM platforms.
- Project management and collaboration tools.
- Knowledge management platforms.
- Digital publishing tools.
- Google Analytics or equivalent digital analytics platforms.
- Messaging platforms including WhatsApp Business (desirable).
Requirements
- Right to work in Brazil.
- Fluent in English (spoken and written)
- Fluent in Portuguese (spoken and written)
- Ability to re-locate to Rio de Janeiro.
About
We are FIFA, the global governing body for football.Our vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women's World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women's World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting.We are a modern organisation with over 800 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami, Paris and Rabat, plus eleven regional offices from New Zealand to India, South Africa, Panama and Paraguay.
Skills Required
- Related bachelor's degree or equivalent higher education
- Strong experience in digital content, communications, fan information, digital marketing, or a related discipline
- Experience working within major sporting events or international organizations
- Experience managing complex cross-functional projects with multiple stakeholders
- Experience delivering content across websites, mobile applications, CRM platforms, and digital communication channels
- Strong understanding of content management systems, publishing workflows, and content governance
- Experience translating operational information into clear, user-focused digital content
- Excellent stakeholder management and collaboration skills
- Experience developing and maintaining complex content ecosystems
- Proficiency with Microsoft Office, including Excel, Word, PowerPoint, Outlook, and Teams
- Experience with CMS, CRM, project management, collaboration, knowledge management, and digital publishing tools
- Experience with Google Analytics or equivalent digital analytics platforms
- Knowledge of WhatsApp Business
- Right to work in Brazil
- Fluent spoken and written English
- Fluent spoken and written Portuguese
- Ability to relocate to Rio de Janeiro
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
FIFA (Fédération Internationale de Football Association) is the international governing body for association football, futsal, and beach soccer. It is responsible for organizing major international tournaments, such as the World Cup, and works to grow the game globally, promote inclusivity, and advocate for integrity and fair play. Headquartered in Zurich, Switzerland, it oversees 211 national associations and invests in football development worldwide to ensure the sport remains accessible and beneficial to all.
