CEL Critical Power is a leading manufacturer and provider of power distribution solutions for mission-critical environments. Our portfolio includes Power Distribution Units (PDUs), Remote Power Panels (RPPs), and UL891-compliant switchboards — engineered, built, and delivered from our headquarters in Williamsburg, Virginia. Serving a global network of data centers and mission critical facilities, we prioritize quality, agility, and deep technical collaboration.
Position SummaryCEL Critical Power is seeking a driven and experienced External Sales Director to lead customer acquisition and revenue growth serving mission critical sectors including Hyperscale Data Centers, Colocation providers, cloud platform and high-spec industrial environments.. This nationwide role will focus on building strategic relationships with key accounts and positioning CEL's power distribution products as the premier choice for mission-critical infrastructure.
Key Responsibilities- Define and execute the sales strategy to drive growth in key markets including hyperscale, colocation, cloud, industrial, and commercial sectors.
- Cultivate high-level relationships with target accounts, including end clients, data center operators, MEP consultants, general contractors and electrical contractors.
- Work closely with engineering and product teams to position custom power distribution solutions.
- Track and report on KPIs, pipeline health, and forecasting accuracy using CRM tools (Salesforce, HubSpot, etc.).
- Represent the company at trade shows, industry events, and client presentations.
- Collaborate cross-functionally with operations, supply chain, marketing and finance to align commercial goals.
- Continuously monitor industry trends, competitive activity, and customer needs to inform sales strategy.
- Support the VP of Sales with reporting, strategy input, and market feedback.
RequirementsQualifications
- Bachelor's degree in Business, Engineering, or a related field.
- Minimum 5-8 years of successful B2B sales experience in the electrical, power distribution, or data center sectors.
- Proven track record of closing large deals with hyperscale, colocation, or cloud infrastructure clients.
- Deep understanding of mission-critical environments and the role of power distribution equipment.
- Strong communication, negotiation, and relationship-building skills.
- Self-motivated with the ability to work independently in a remote environment.
- Willingness and ability to travel nationally up to 50% of the time.
- Experience selling PDUs, RPPs, UL891 switchboards and other power distribution equipment.
- Established network within the data center industry (hyperscalers, colos, cloud providers, EORS, GCS, ECs).
- Technical acumen and ability to engage in solution-based selling with engineering teams.
BenefitsWhat We Offer
- Competitive base salary with uncapped commission potential
- Comprehensive benefits package (health, dental, vision, 401k)
- Paid time off and holidays
- Opportunity to shape CEL's market presence in fast-growing sectors
- Supportive leadership and a collaborative team culture
Top Skills
What We Do
We are CEL Critical Power, your dedicated partner for Data Centre power solutions, globally. Our approach to doing business is different. We collaborate with our clients at concept stage, developing best fit technical power solutions and then deploy them at scale from over 300,000 sq/ft of lean manufacturing facilities in the USA and Ireland. CEL are on a mission to deliver world class power solutions in partnership with our clients to power the AI revolution and beyond. With over 40 Years of industry pedigree, CEL has a proven track record in successfully delivering critical projects for our clients across multiple industry sectors, including Data Centers, Pharma and Heavy Industry. With manufacturing facilities in the US and Europe, we offer innovative solutions and world class customer service on a global scale. Critical thinking, Innovation and Quality are in our DNA. We have a class-leading range of Modular PowerPods, Switchgear and Busway products which are type tested and certified to the latest IEC and UL standards, however we are always willing to challenge norms and break the mold, developing market leading solutions to satisfy our valued clients.
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