External Employer brand manager

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Reporting to the Director of External Communications, you’ll play a pivotal role in shaping how Preply shows up to the world as an employer.

You’ll be the strategic bridge between our company narrative and the talent market, ensuring that what we say externally reflects who we truly are internally. Not just creating content, but building a cohesive employer story that connects executive voice, brand positioning, and long-term reputation.

From flagship storytelling initiatives to leadership thought pieces and high-impact brand moments, you’ll embed clarity, ambition, and consistency into every external touchpoint. You’ll ensure that our employer presence is not fragmented or reactive, but intentional, differentiated, and rooted in our broader brand strategy.

You’ll own initiatives that shape how global talent perceives Preply, strengthening our credibility, visibility, and emotional resonance in priority markets. By elevating the quality and consistency of our employer narrative, you’ll help position Preply as a destination for ambitious people who want to build meaningful careers.

If you’re excited by the intersection of storytelling, strategy, and long-term brand building, and want to shape how an ambitious global company earns attention and trust in the talent market, this is where you’ll make a real impact.

We’re looking for an experienced External Employer Branding Manager to shape and elevate how we show up to the world as an employer.

This is a brand-first role. You will own our external employer narrative, craft strategic storytelling across channels, and build the foundations that position us as a top-tier destination for talent globally.

This is not a hiring operations or recruitment performance role. Instead, you will focus on narrative, executive voice, content excellence, and long-term brand presence — ensuring that everything we communicate externally reflects who we are and where we’re going.

You bring 8+ years of experience in brand, storytelling, communications, or employer branding, with a proven track record of building high-quality, scalable content strategies.

Employer Brand Narrative & Positioning

• Define and evolve our external employer brand narrative, aligned with the broader company brand and strategy

• Shape our storytelling approach and ensure consistency across all external touchpoints

• Partner with executive leadership to craft and amplify their voice externally

Strategic Storytelling & Content Creation

• Lead the creation of high-impact employer brand content across formats: video, written, social, long-form, presentations

• Ensure excellence in tone, messaging, and visual quality

• Develop flagship content initiatives that strengthen credibility in priority talent markets

Brand Systems & Enablement

• Build scalable templates, messaging frameworks, and toolkits that Talent Acquisition can leverage

• Set clear brand standards and guardrails for employer-facing materials

• Act as the quality gatekeeper for external employer brand expression

External Presence & Reputation Building

• Elevate visibility across relevant platforms and communities

• Identify strategic opportunities to strengthen employer perception

• Ensure alignment between corporate brand and employer brand storytelling

This role does not own hiring engine performance, recruitment funnels, event execution, employee advocacy program operations, pipeline growth, or channel performance metrics.

You will collaborate closely with the Hiring Engine / Talent Acquisition lead, who owns hiring outcomes and recruitment strategy. Your role is to ensure those initiatives are rooted in a strong, differentiated, and consistent brand narrative.

• 8+ years of experience in employer branding, external communications

• Strong narrative and strategic storytelling capabilities

• Experience shaping executive voice and thought leadership

• High standards for content quality and brand consistency

• Ability to build scalable frameworks and enable cross-functional teams

• Experience collaborating with Brand, Marketing, and Talent teams and across the org for specific initiatives.

• Advanced English level (C2) required.

#LI-BV1

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.