Expert Consultant

This Expert Consultant position (embedded and referred to as a Business Marketing Strategist within the client organization) will be the liaison between an Acxiom dedicated account team and a major Financial Services, Acxiom client. There will be significant client interaction and so a working knowledge of the financial services industry either having worked at Acxiom or a similar company, will be vital for this role. Specifically, candidates with experience working for a financial services company in any marketing services capacity, will be highly desirable. Strong client relations and communication skills are a requirement to perform the duties of this role.
The primary service provided by Acxiom to this client, include a credit card marketing acquisitions database that candidate in this role would come to be familiar and engaged with. This database, and related services, will allow for optimization of client’s execution of acquisition marketing, including the creation of an identity graph and CDP. Additional services to include data for modeling, integration of bureau data, and creation of real-time marketing capabilities for card acquisition including cross sell and open market initiatives. This role will work with and support the client and Acxiom managers in the creation and documentation of best practices and client’s adoption of Acxiom services current and future services to this client.

What You’ll Be Doing:

• Liaison between Acxiom dedicated account team & account team leadership and client representatives (including client leaders)
• Partner with internal cross-functional partners (on the client side) and Acxiom contacts to bring cross-organizational marketing use cases to life
• Provide guidance to client’s associates related to the process and placement of tags on client-owned and brand partner websites
• Assist the client in the documentation of process development and mapping into digestible end-to-end processes associated with services provided by Acxiom
• Partner cross-functionally with client’s Chief Data and Analytics Office (CDAO) to assist in the exploration, implementation, and measurement of Acxiom data appends and model use
• Help explore and communicate value of Acxiom data to enrich client’s marketing models
• Assist in execution and oversight of Reverse Email Append (Acxiom product/service) for client’s Acquisition campaigns as well as documentation of standards and process
• Help document and execute client’s marketing test and learn agenda, and report findings across client’s business representatives

ADDITIONAL RESPONSIBILITIES:

• Maintenance of best practice and process repository (Marketing Knowledgebase)
• Reporting and documentation associated with client’s test and learn agenda/use cases
• Invoice/PO management
• Secondary research (as applicable)

Basic Qualifications

• Degree Required: Bachelor’s Degree or equivalent experience
  • Area of Study: Business Administration, Marketing, or related area
• Years of Work Experience Required: 8+ years or more
• Marketing/marketing technology experience focused on credit card Acquisition and loyalty.
• Strong written and oral communication, with effective presentation skills 
• Expertise in project management within financial services, payments, and credit 
• Proficient in performance, digital, direct, and email marketing strategies 
• Experience in relationship management, developing internal and external partnerships 
• Solid financial acumen, including budgeting and forecasting, with a focus on the banking and retail sectors 
• Knowledge of marketing technology and A/B testing tools, staying updated on digital marketing trends 
• Note: This position is not eligible for any type of sponsorship.

PREFERRED REQUIREMENTS:

• Individual serving in this role will be expected to spend some full days “onsite” at client’s offices located in Columbus, OH and/or near Wilmington, DE (ideally candidate would reside in one of these local areas)
• Candidate will also work from home at times (and Acxiom would provide appropriate equipment to do so)
• The role may require some travel from time to time at client locations in Columbus, OH, the Wilmington, DE area, or Conway, AR or other areas periodically

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].