Citizens is seeking a passionate and strategic Experiential Marketing Partner to join our Enterprise Sponsorships & Experiential Marketing Team. This role will focus on delivering high-impact, emotionally resonant experiences that deepen relationships with Citizens Private Bank and Private Wealth clients in California.
From bespoke activations and thought leadership events to executive panels, conferences and webinars, you’ll lead the development and execution of experiences that engage customers, prospects, colleagues, and senior leaders—bringing our brand to life in meaningful and memorable ways.
Key Responsibilities
- Lead and Execute Experiences: Strategize, coordinate, and deliver events that foster emotional connection, drive engagement, and support business growth with a digital-first mindset to elevate brand experiences. Oversee simultaneous experiences while adapting to dynamic environments and tight deadlines.
- Stakeholder Collaboration & Communication: Partner with regional leaders, marketing teams, and line-of-business executives to align experiential plans with strategic goals. Work closely with local teams to manage invitation lists and drive attendance; collaborate with internal teams (Growth Strategy, Social/Content, Communications) to ensure event success. Present plans and updates to senior stakeholders with clarity and confidence.
- Vendor & Venue Management: Work closely with Marketing Event Operations when sourcing and onboarding vendors, speakers, and venues; manage contracts, review BEOs, risk assessments, and payments through internal systems.
- End-to-End Event Execution: Manage event and conference execution including invitation strategy, RSVP tracking, vendor coordination, budget management, contract negotiation, run-of-show development, onsite management and post-event analysis.
- Brand Alignment: Ensure all experiences are consistent with Citizens brand standards and marketing guidelines.
- Performance Measurement & Reporting: Develop post-event assessments and report key metrics to measure impact and inform future strategy. Collaborate with Marketing Event Operations to ensure performance data is captured in scorecards for socialization.
- Trend Monitoring: Stay ahead of industry and competitive trends in financial services and experiential marketing.
Skills & Attributes
- Strategic thinker with a creative approach to problem-solving.
- Exceptional written and verbal communication skills.
- Professional presence and business acumen.
- Highly organized with the ability to manage multiple projects simultaneously.
- Energetic, confident, and creative with a forward-thinking mindset.
- Self-motivated team player who thrives under pressure.
- Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook).
Qualifications
- 7–10 years of experience in event planning; financial services experience strongly preferred
- Deep understanding of the banking industry, private banking and/or luxury brands and customer engagement strategies.
- Experience with sponsorships and partnerships is a plus.
- Experience and knowledge of private equity industry is a plus.
- Passion for marketing and brand storytelling.
- Comfortable working in fast-paced environments with tight deadlines.
- Willingness to travel (~40%) and work non-traditional hours as needed.
Hours & Work Schedule
Hours per Week: 40 Hours
Work Schedule: Monday through Friday in office 4 days 1 day from home.
Location: San Francisco, San Diego, Los Angeles, CA
Pay Transparency
The salary range for this position is $115,000-$160,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
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Citizens Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citizens and has not been reviewed or approved by Citizens.
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Parental & Family Support — Policies include six weeks of fully paid parental leave for all parents, up to 16 weeks for birthing parents, 10 days of emergency back‑up care, and adoption assistance of more than $25,000. Recognition for adoption support underscores a strong family‑friendly posture.
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Leave & Time Off Breadth — Time off includes 11 paid holidays and up to 27 PTO days. The breadth of leave is presented as generous versus many peers.
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Healthcare Strength — Medical, dental, and vision options pair with an HSA that includes a company contribution, plus mental‑health access via Spring Health (eight no‑cost sessions), Hinge Health, wellness programs, and discounted gyms. Eligibility at 20+ hours per week broadens access to these resources.
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What We Do
As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. We invest in the humans who build the logic, ideas, and innovations that bring new technologies to life. Investments in AI, cloud computing, machine learning and automation provide our engineers the tools that enable us to remain competitive and win in today’s environment. At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens. You’re made ready and so are we. If you're ready to advance your career in technology and security, learn more about opportunity's Citizens offers here: https://jobs.citizensbank.com/digital-transformation
Why Work With Us
We empower the colleagues that power our tech. With growth & upskilling opportunities and sought-after benefits, plus a diverse culture of people and perspectives, we help our colleagues achieve career goals. Because innovation can’t happen without the minds and hearts of our people. Technology is constantly evolving, and we believe you can too.
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