The Role
Lead experiential marketing programs at Spotify, focusing on culturally relevant experiences through music and fandom while managing agency partners and KPIs to ensure effective execution.
Summary Generated by Built In
At Spotify, we connect millions of fans to the music and creators they love. Our marketing team brings that connection to life through culture-first storytelling, bold creativity, and experiences that resonate far beyond the app. This role sits within the Marketing team, working at the intersection of music, culture, and fandom to deliver unforgettable experiences across India.
What You'll Do
- Lead the end-to-end development of experiential marketing programs that bring Spotify to life across physical, digital, and hybrid environments
- Translate brand strategy into culturally relevant experiences rooted in music, creators, and fandom
- Partner closely with Music, Brand, Content, Partnerships, and Comms teams to align experiences with broader business priorities
- Design and execute live music moments including concerts, showcases, fan events, and listening experiences
- Identify new formats for immersive experiences that blend IRL and digital touchpoints
- Co-create experiences with brand partners while ensuring Spotify’s creative integrity remains strong
- Define and track KPIs such as brand lift, engagement, earned media, and fandom growth
- Manage agency partners and vendors to deliver high-quality, innovative execution
- Own planning, budgets, timelines, and risk management for complex programs
- Oversee on-ground execution including production, logistics, talent, and staffing
- Continuously analyze performance and evolve experiential strategy based on insights
Who You Are
- You have 8+ years of experience in experiential marketing, brand marketing, live events, or partnerships
- You have led large-scale experiential campaigns or live music events from concept to execution
- You are experienced working with artists, creators, agencies, and production partners
- You know how to balance creative ambition with operational excellence and budget discipline
- You are comfortable navigating ambiguity and influencing across cross-functional teams
- You have a strong understanding of culture, music, and fandom in India
- You care deeply about creating inclusive, accessible, and high-quality experiences
- You are energized by fast-paced environments and bringing ideas to life in the real world
- You are willing to travel and work non-traditional hours around live events
Where You'll Be?
- This role is based in Mumbai
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Skills Required
- 8+ years of experience in experiential marketing or brand marketing
- Experience managing large-scale experiential campaigns
- Understanding of culture, music, and fandom in India
- Ability to navigate ambiguity and influence cross-functional teams
- Willingness to travel and work non-traditional hours
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
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The Company
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.
