Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
The Sr Marketing Experience Owner is self-motivated, imaginative, and energetic about enhancing the member experience and will drive the vision, direction, and development of programs and projects for the betterment of our members. Will partner closely with members of cross-functional teams and stakeholders (i.e. Solution and System Architects, Developers, Analysts, Data Scientists, Scrum Masters, etc.) to ensure what is delivered fulfills strategic needs and drives a superior member experience. Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Anticipates internal and/or external business challenges and recommends process, product, or service improvements. Interacts with senior leadership and serves as subject matter expert.
Responsibilities- Collaborate with a cross-functional team to define and launch new programs and projects
- Streamline the execution of program priorities
- Lead, influence, and motivate Scrum Team and stakeholders towards continuous improvement
- Partner closely with stakeholders from across the credit union to identify opportunities and problem areas for web and content management, perform in-depth analysis, and recommend solutions to support business goals, building out and refining features and epics as needed to deliver to Agile Release Train
- Participate in all relevant SAFe events for the agile release train, and play a leading role in Program Increment Planning
- Own prioritization of product feature backlog, maintaining an agile approach to the work and
- pivoting when necessary
- Partner with research analysts to integrate user research and market analysis into deliverables
- Analyze product and service uptake, usage and other empirical data and how that relates to key member needs to determine changes in prioritization
- Regularly analyze true needs for members and constantly push for clear understanding of value
- Serve as an agent of change for Marketing, looking for new ways to solve problems for members and collaborate as a team
- Assist in leading organizational understanding, alignment, and enthusiasm for new efforts, and promotes the positive change impacts as a result; defines and implement strategies for internal stakeholders who are resistant to change
- Proactively work with team to formulate creative ideas or solutions for potential issues
- Guide and analyze benchmarking, trend analysis and other input to drive continuous improvement and elevate service performance and the member experience
- Stay current with marketing processes and relevant technology/automations as well as government/policy impacts and industry best practices
- Manage multiple marketing initiatives with the most complex scope and impact under tight deadlines
- Deliver compelling and effective communications and presentations to senior management
- Develop and recommend enhancements to improve operational process and procedures
- Lead, guide, train, and mentor less experienced staff
- Perform other related duties as required
- Bachelor’s Degree in Marketing, Business, Information Technology, Strategy, or the or the equivalent combination of education, training or experience
- Extensive experience in agile product ownership
- Extensive experience leading, shaping, and developing innovative solutions while managing business risks
- Advanced skill building relationships through rapport, trust, diplomacy and tact
- Significant experience in market and consumer research, project management, and analysis in support of strategic planning initiatives
- Advanced analytical and conceptual skills to create original concepts and theories for various projects
- Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
- Advanced skill delivering presentations to groups of various sizes
- Advanced skill communicating with stakeholders, team members, and leaders effectively and productively
- Advanced skill in problem solving, influencing, and negotiating, and guiding strategic thinking
- Advanced skill exercising initiative to produce desired results and achieve objectives
- Significant experience in project leadership and execution, including initiatives with technology, processes, cross-functional teams, and external partner team members
- Advanced knowledge of SAFe project/program management processes and methodologies; ability to learn different collaboration or product management tools quickly
- Significant experience in content delivery, site governance, and content management for high traffic websites
- Significant experience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflows
- Advanced verbal, written and interpersonal communication skills
Desired Qualifications
- Master’s Degree in Marketing, Business, Information Technology, Strategy, or the equivalent combination of education, training, or experience
- Experience in SAFe product management (certified POPM preferred)
- Advanced knowledge of credit union operations/processes and procedures
- Advance knowledge of Navy Federal's functions, philosophy, operations, systems, and organizational objectives
Additional Information
Hours:
- Monday - Friday, 8:00AM - 4:30PM, Hybrid
Location:
- 820 Follin Lane, Vienna, VA 22180
- 5510 Heritage Oaks Drive, Pensacola, FL 32526
- 141 Security Drive, Winchester, VA 22602
- 9999 Willow Creek Road, San Diego, CA 92131
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
- FORTUNE 100 Best Companies to Work For® 2025
- Yello and WayUp Top 100 Internship Programs
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- Newsweek Most Loved Workplaces
- 2025 PEOPLE® Companies That Care
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- Military Times 2025 Best for Vets Employers
- Best Companies for Latinos to Work for 2025
- Forbes® 2025 America’s Best Large Employers
- Forbes® 2025 America's Best Employers for New Grads
- Forbes® 2025 America's Best Employers for Tech Workers
- 2025 RippleMatch Campus Forward Award Winner for Overall Excellence
- Military.com Top Military Spouse Employers 2025
- 2025 Handshake Early Talent Award
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at [email protected] or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
Skills Required
- Bachelor's degree in Marketing, Business, Information Technology, Strategy, or equivalent education, training, or experience
- Extensive experience in Agile product ownership
- Extensive experience leading and developing innovative solutions while managing business risks
- Advanced relationship-building, communication, presentation, problem-solving, influencing, negotiating, and strategic-thinking skills
- Significant experience in market and consumer research, project management, and strategic planning analysis
- Significant experience leading and executing technology, process, cross-functional, and external partner initiatives
- Advanced knowledge of SAFe project and program management processes and methodologies
- Significant experience in content delivery, site governance, and content management for high-traffic websites
- Significant experience with content management systems, preferably Adobe AEM, including site governance, user roles, and workflows
- Master's degree in Marketing, Business, Information Technology, Strategy, or equivalent education, training, or experience
- Experience in SAFe product management; certified Product Owner/Product Manager preferred
- Advanced knowledge of credit union operations, processes, systems, and organizational objectives
Navy Federal Credit Union Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Navy Federal Credit Union and has not been reviewed or approved by Navy Federal Credit Union.
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Retirement Support — A pension alongside a strong 401(k) match and additional retirement programs makes long‑term value a standout element of the total package. This combination is positioned as a differentiator among private employers.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is complemented by on‑site health services at major campuses. Wellness resources and typical offerings like an EAP broaden the health support available.
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Parental & Family Support — Paid parental leave, plus adoption and surrogacy assistance, indicate meaningful support for growing families. Education assistance further extends family and life‑stage support.
Navy Federal Credit Union Insights
What We Do
Navy Federal Credit Union is the world's largest credit union with over 12 million members, over $160 billion in assets and over 22,000 employees. As a credit union, we have members, not customers. At our campuses in Vienna, VA, Pensacola, FL and Winchester, VA, and in our more than 350 branches, we serve the men and women of the Armed Forces, Department of Defense, veterans and their families. We deliver world-class service, rooted in the belief that it is an honor and privilege to serve our members. We are committed to providing our members outstanding financial products and services. Navy Federal offers a career, not just a job. We are proud of the robust Total Rewards package we offer to our employees, including competitive salaries, incentive programs, comprehensive medical, dental and vision benefits, retirement plans with employer match, award-winning training programs, professional development programs, tuition assistance, paid leave, and work/life programs. Federally insured by NCUA. Equal opportunity employer. Android™ is a trademark of Google, Inc. iPhone® is a registered trademark of Apple, Inc. iPad® is a registered trademark of Apple, Inc. App Store(SM) is a service mark of Apple, Inc. Message and data rates may apply. FORTUNE and 100 Best Companies to Work For are registered trademarks of Time Inc., and are used under license. FORTUNE and Time Inc., are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union. For more info, visit navyfederal.org
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